re: Southwest Airlines New Rapid Rewards Program

I make the same flight often for personal travel, not business. Given how few points the new program gives me for the flight I always take, the new program is worse than the old 16 points = 1 free flight.

However, the way to benefit from the new program is to use the daylights out of their Rapid Rewards Credit Card, which I got last year. If you use that to its potential, the new program is significantly better, at least for me and the flight I take all the time. I really had to hammer out the numbers to see that, in case you're curious