re: Fox sports coverage LSU vs. McNeese

quote:

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$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

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This is the lazy answer, though. The way I see it, the product is the game itself. It's worth x number of dollars, no matter how you want to "package" it. You can take the lazy approach, and let the networks tell you how to package to make it easy for them, or you could force the networks to be creative, and package their advertising within the actual framework of the game. As much as I'm not a fan of soccer, this is one area where I think it's superior.