re: If you think....

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They'd be taking a pretty big chance if they played them, since some of them could be declared ineligible. If they use an ineligible player, they have to forfeit the game if they win.

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I know the penalty. Look at it long term. You play the ineligible stud puppies. You win a bunch of games. Your program becomes more recognized. Next year you haul in more stud muffins. At the speed that the NCAA moves, it might take several years for the sanctions to hit. In the meantime you have loaded the team with great athletes, you are now a household word. You are putting truck loads of bowl and tv money into the bank. So if you have to go back three or four years to forfeit a game or two what does it matter? It's history. The gold and the athletes are in house.
It might be worth the risk.