Ratings

LeBron James’ Announcement Generates 7.3 Overnight Rating

ESPN’s telecast of “The Decision,” when NBA superstar LeBron James announced his decision to join the Miami Heat, generated a 7.3 overnight rating from 9-10:15 p.m. ET. The 7.3 is the highest overnight rating for any non-NFL ESPN program this calendar year. Additionally, based on overnights, last night’s ESPN telecast was the highest-rated program of the night (cable or broadcast).

The telecast peaked with a 9.6 rating from 9:15-9:30 p.m., when James officially made the announcement. The top three local markets were Cleveland (26.0 metered market rating); Columbus (14.2) and Miami (12.8). Chicago ranked sixth with a 10.7 rating and New York ranked seventh with a 10.4 rating.

LeBron Coverage Across ESPN Digital Media Platforms
James’ decision attracted more than 300,000 unique viewers on ESPN3.com, one of the largest audiences ever for a non-World Cup match. ESPN.com and ESPN Mobile Web had more than three million unique visitors from 9-10 p.m. Additionally, visitors spent nearly 130 million minutes on the ESPN.com home page, ESPN.com NBA section, ESPN Mobile Web home page and ESPN Mobile Web NBA section throughout the day.

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