re: Traditional IRA contribution limits?

So with that - one should progress through the retirement options as follows:

1 - Contribute to 401k up to company match
2 - Contribute to Roth IRA to 5k limit
3 - Add to 401k up to max allowable

And past this level, there are no more tax-advantaged options, correct?

My previous thinking led me to believe that there was no reason to contribute to a 401k over the company match because you'd get the same benefits (incl. high contribution limit) with a traditional IRA but with access to many more investment options.

Any problems with my logic?