Who sponsors the tailgate just north of the Indian Mounds?

Walking from the stadium to the Kirby Smith parking lot after the game on Saturday, I passed by an epic, unique tailgate just north of the Indian Mounds. It comprised a series of interconnected white tents. The tent farthest west was fully enclosed by white side panels and featured flashing, multicolored strobe lights. I believe there was also a fog machine somewhere nearby (I kid not). The tents to the east had open sides and white Christmas lights festooned across the top like garland. Large fans were positioned in the upper corners. Inside, a throbbing throng of people were dancing to a DJ.

It was pretty cool. I presume it must be sponsored by one of the fraternities or some other organization. Does anyone know?