re: New Apple iPad Ad

quote:

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Taking everything that people like from a creative perspective and saying "we will crush it and absorb it" does not look appealing at all to me.

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I think you're taking it waaaaaaay too literally.

Guessing, and no offense here, but you're likely not their target demo when it comes to iPad.

The compaction videos are popular now, so it seems they're piggy-backing off that, showing you everything that you might be interested in (games, paint, music, art, business, etc.), and that they have compressed all of those things into this tiny device.

Where I would maybe agree with you...is that it's not an original marketing tool. I feel as if you see ads like that a lot (we squeeze all these things into this widget), so they could've done better there.

That said, it got me to go to their site and check it out.

Is it for me - maybe?

If I traveled for work like I used to - yes.

Now, meh...it would mostly just replace my phone for farting around on so I could stop destroying my eyes.