re: Developing commercial properties

Is the area growing or shrinking? What sector of tenants are growing in volume/income? What are they looking for in a building? What would it cost you to build that building? Is there a “moat” that will protect your investment in the space from competition in the future?

These are the sort of questions that I would be asking beforehand. In a large/diversified market I would look to specialize the building and draw in a more narrow slice of clients. In a smaller market I would lean more towards generalization.