re: ESPN+ apparently got the memo

quote:

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Up until recently, on commercial breaks (or halftime breaks), + broadcasts would play the "LIVE SPORTS...AND THE COMPLETE 30 FOR 30 LIBRARY..." on repeat. As you can imagine, that gets to be irritating as frick.

I've notice in the last week or so, they are playing music (pretty soft synth music) instead.

It's been quite a welcome change.

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I don't even understand why they decided to run those on repeat. Everyone watching those commericals was already subscribing and would know they get all the 30 for 30s b/c of how prominently they are featured in the app.

I'm sure it started b/c they did research that says people might tune out if nothing plays during the breaks but running the same ad on repeat was by far the worst way to go at it. If they want to use commercials but can't sell the airtime they have decades of Sportscenter and ESPN centric commercials they could run. If there is an issue w/having to pay people who were in those commercials then they could just go to a wide shot of the field or court for whatever game is airing until they get back.