re: Has the Will Cover car buying method been updated post 2022?

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How do you find the invoice price?

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Edmunds or Kelly Blue Book



Invoice is the dealers "charged" price from Manufacturer. The true cost is much lower than that with holdback and other dealer hidden incentives/bonus.

They are making thousands per sale even at invoice, so you can even negotiate down from there. Still supply and demand factor in though.

MSRP - High demand, low supply
Invoice - Most fall here
Under Invoice - Slow selling, over supply, or volume dealer trying to hit sales number bonus with manufacturer.

All Manufacturer rebates are outside scope of selling price. Do not let them use a rebate to reduce MSRP down to Invoice. They are making same profit.