re: Let's unpack the NIL problem shall we?

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These are college students not professionals

how in the hell did we get here?

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We've been here for a long time.

The 1908 LSU football team was accused of having professional players.

Market forces have wholly shaped college football.


Market Forces

The market wants college football. The demand is in the amount of billions of dollars.

Many schools and most fans want successful college football teams. The demand is in the amount of tens of millions of dollars per school.

Successful college football teams require high-quality athletes.

The demand for high-quality athletes is very high.

High-quality athletes are in scarce supply.

Schools and fans are willing to pay for high-quality athletes. The demand is in the amount of hundreds of thousands, if not millions, of dollars per high-quality athlete.


The Results of Market Forces

Stadium expansions, million-dollar coaches, palatial locker rooms, academic centers, dining halls, etc. are the direct result of market forces.

LSU day games, neutral site games, trivial bowl games are the direct result of market forces.

Super conferences, conference championships, and expanded playoffs are the direct result of market forces.

NIL collectives, newly created NIL programs, and multi-million dollar NIL deals are the direct result of market forces.

NIL is a DIRECT result of market forces. If there was no NIL market, there would have been no NIL lawsuit.