re: What is text etiquette?

quote:

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shoot a potential business associate a text at Midnight for them to read at 8am

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I’m thinking no.
Text usually entails somewhat timely response in my opinion.
For example an email sent after hours saying “do this” can reasonably be expect to imply tomorrow (absent words like ASAP or Now of course). But a text “do this” would be perceived as meaning now or soon.
In my opinion.