re: Can someone explain the ROI for big boosters in NIL era?

They are expecting perks that are pertaining to the game itself, like field passes and championship tickets maybe even championship rings when the time comes

Most NIL donors were probably already donating. they just moved the money to NIL instead,but still get the same perks. now they get to have actual commercials instead of just billboards in the stadium. They have a player on the commercial instead of just saying “the chainsaw dealer of the lsu tigers”they can now have Harold Perkins holding the chain saw.