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NYC kids prank the city by making a fake steakhouse and bringing it to life for one night

Posted on 9/29/23 at 9:54 am
Posted by BilbeauTBaggins
probably stuck in traffic
Member since May 2021
4603 posts
Posted on 9/29/23 at 9:54 am
TLDR: a bunch of guys living in a house in NYC would upload photos of their meals to Facebook under the location of a non-existent restaurant, had people book reservations over a year out, and they brought the restaurant to life for one night.

Viral prank: 'Fake' NYC steak house cooks up real meal

quote:

NEW YORK CITY - What started out as an elaborate prank has now gone viral.

At first glance, it looks like just another busy Saturday night in New York City – a bustling steak house filled with people craving fine dining. But looks can be deceiving.



The customers are real and so is the food, but the chef and waiters are not professionals.

They are friends working together to pull off an elaborate stunt, an idea born in the pandemic by a bunch of roommates.



"Mehran made steak like every other week, and we would all come together, and it was super cute," said Danielle Egan, one of those behind the prank. "Honestly, like the house that we were in, it was a community living house, 14 of us living together in a four-story brownstone, basically a frat house and I mean, it was not any weirder than any of the other, like, little jokes that we had going on."

How did it all start?

The joke started when Mehran's friends, all working in tech, decided to put the townhouse they were sharing on Google Maps and call it "Mehran's Steak House."

Reservations, as you might guess, were always sold out – the exclusivity making it all the more appetizing to discerning New Yorkers.



"People kept calling it and I would say, 'Hey, listen, like we're not a real steak house, but I do make a pretty good steak,'" Mehran Jalali said.

The friends decided for one night only to bring the fake steak house to life.

They hosted about 100 people for a prix fixe menu – a $115 steak dinner in the event space on the Lower East Side – inviting everyone who had been on the virtual waiting list.



"I was kind of the manager of the restaurant handling, like all the kind of nitty-gritty things like getting permits and licenses to make it legal," said Riley Walz. "But it was completely shocking, just kind of that it actually happened and that people actually enjoyed their night."

New York Post reporter Hannah Frishberg was one of the diners who enjoyed her steak dinner.



"It was good," Frishberg offered. "It was very garlicky. I would not say it was restaurant grade."

She said some of the dinner guests caught on to the gag, but she has a different take.



"I find my generation and those younger than me so chronically online and anti-social for the most part," Frishberg said. "I spend more of my time worrying about a loneliness epidemic than, you know, an epidemic of fake steak houses. I'm here for this being the future, although I don't know how many folks are that committed to doing stunts."

As for the inventive friends, they are keeping their next surprise a secret.




Posted by FlagLake
"Da Ship"
Member since Feb 2006
2343 posts
Posted on 9/29/23 at 9:57 am to
Steak looks damn good.
Posted by Fe_Mike
Member since Jul 2015
3154 posts
Posted on 9/29/23 at 10:02 am to
What part of this is a prank?

They got actual permits. It was legal. It was an actual restaurant for one night and people paid what sounds like a reasonable price for the food/experience.
Posted by Bamawaterfowl
Mississippi
Member since Aug 2017
823 posts
Posted on 9/29/23 at 10:03 am to
Is that a glass of milk?
Posted by Penske File
Member since Jul 2019
213 posts
Posted on 9/29/23 at 10:04 am to
quote:

"It was very garlicky.

I have to make my wife a separate steak because she thinks I put too much garlic. No such thing as too garlicky to me.
Posted by FlyinTiger93
Member since May 2010
3596 posts
Posted on 9/29/23 at 10:05 am to
That's a pop up, not a prank.
Posted by YOURADHERE
Member since Dec 2006
8048 posts
Posted on 9/29/23 at 10:27 am to
The Shed in London did it better...
Posted by jaytothen
Member since Jan 2020
6431 posts
Posted on 9/29/23 at 10:36 am to
If the steaks weren't marinated in Dale's I dont want one
Posted by cdhorn28
Member since Sep 2016
208 posts
Posted on 9/29/23 at 10:38 am to
Did they leave it out on the counter over night?
Posted by deltaland
Member since Mar 2011
90880 posts
Posted on 9/29/23 at 11:33 am to
Pictures look good. Maybe they should actually open a steakhouse


Sometimes you find your calling in life completely by accident
Posted by LouisianaLady
Member since Mar 2009
81228 posts
Posted on 9/29/23 at 11:35 am to
I’m sorry is that a glass of MILK?
Posted by BMoney
Baton Rouge
Member since Jan 2005
16279 posts
Posted on 9/29/23 at 1:04 pm to


What kind of psychopath drinks milk with a steak?!?!
Posted by whatiknowsofar
hm?
Member since Nov 2010
21222 posts
Posted on 9/29/23 at 3:22 pm to
quote:

"It was good," Frishberg offered. "It was very garlicky. I would not say it was restaurant grade."


I'll take How to completely illegitimize your opinion in two sentences or less Alex.

I use a full fricking bulb of garlic everytime on my cast iron and crisp the cloves. My wife and I love eating it with the steak.
Posted by GM
Baker
Member since May 2011
1062 posts
Posted on 9/29/23 at 3:52 pm to
quote:

Mehran's

quote:

garlicky


No shite.
Posted by dgnx6
Baton Rouge
Member since Feb 2006
68930 posts
Posted on 9/29/23 at 4:14 pm to
Open an actual steakhouse and you’ve got all sorts of hoops to jump through with your local government.

Open a fake one and who cares about permits.
This post was edited on 9/29/23 at 4:15 pm
Posted by beaverfever
Little Rock
Member since Jan 2008
32757 posts
Posted on 9/29/23 at 4:31 pm to
It’s not really a fake restaurant once you start cooking food and serving it to people for money.
This post was edited on 9/29/23 at 5:24 pm
Posted by threeputtforbogie
Member since Sep 2017
833 posts
Posted on 9/29/23 at 4:46 pm to
Believe a guy did this in England a few years ago to expose how easy it is to manipulate Yelp’s algorithm.
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