re: Sound of Freedom earned more than Mission Impossible this weekend

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No, I don't have to do that at all. There is no one buying out theaters for this movie.

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I don’t know about full movie theaters, but they do have a “pay it forward” crowdfunding drive, and it is up to something like “5 million tickets.” And last weekend I saw weekday matinee showings where the front few rows are completely booked.

And I think it’s kinda ingenious. Buy a bunch of tickets in seats (the front, matinee showings) where you’re not taking any seats or dollar from paying customers, and maybe some who wouldn’t pay show up, and if not, you just increased the box office and buzz around it. And you get some % back in sales on top of that.

I’m actually surprised it hasn’t been done before by those with our a huge marketing budget, or where the returns aren’t very good. But buy 5 million tickets, and all of a sudden you generate a ton of buzz, and probably get more real viewers to see it. Theaters are probably happy too.

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No, I don't have to do that at all. There is no one buying out theaters for this movie.

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Actually, they are. They are heavily advertising a “pay it forward” campaign where people are buying tons of tickets so others can go see it for free with the hopes those people will buy someone else’s ticket. What is happening is tons of tickets are being bought but not used. People don’t want to hear it but it’s true. Smart marketing strategy, though.