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re: Ford CEO: We’ll Move to Fixed Prices
Posted on 5/28/23 at 7:59 am to Auburn80
Posted on 5/28/23 at 7:59 am to Auburn80
quote:
Negotiations have traditionally been in the dealers favor.
Maybe I’m reading this wrong, or have misinterpreted it, but up until recently, only the most ignorant in society ever paid anything close to MSRP for any car, other than the most exotic brands.
MSRP was always the starting point in negotiations and you negotiated down. Of course, Biden and Buttplugs complete fricking incompetence led to the supply chain issues and now they are very few cars you can get for MSRP. Every “popular“ car (especially trucks) in the market comes with some sort of positive market rate adjustment.
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