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After Tucker Carlson Exits Fox News, Advertisers Start to Return to 8 p.m. Slot

Posted on 5/9/23 at 3:00 am
Posted by Northwestern tiger
Long Island NY
Member since Oct 2005
23486 posts
Posted on 5/9/23 at 3:00 am
quote:

Procter & Gamble, one of the nation’s largest and most influential advertisers, has been running ads in “Fox News Tonight,” the network’s new 8 p.m. program, for female-skewing products like Venus razor blades by Gillette and Secret underarm deodorant. Also showing up in commercial breaks: Novo Nordisk’s trendy medication Ozempic, and Scotts Miracle-Gro.


quote:

We have had over 40 new advertisers come into the hour since we launched the new program, including some of the largest in the country and, really, across all major categories,” says Jeff Collins, executive vice president of ad sales at Fox News Media, in an interview. “We have seen new advertisers come in, and new demand.”


LINK
Posted by Proximo
Member since Aug 2011
15576 posts
Posted on 5/9/23 at 3:12 am to
Cheaper for them since nobody is watching anymore
Posted by omegaman66
greenwell springs
Member since Oct 2007
22794 posts
Posted on 5/9/23 at 3:25 am to
Actually, it is liberals propping up their friends. They are just trying to make it look like Tucker is horrible toxic etc.!
Posted by Houag80
Member since Jul 2019
9446 posts
Posted on 5/9/23 at 3:26 am to
Yep, and those advertisers won't sell shite.
Posted by burger bearcat
Member since Oct 2020
8927 posts
Posted on 5/9/23 at 3:38 am to
This is just Blackrock lending help to Blackrock.
Posted by Rebel
Graceland
Member since Jan 2005
131553 posts
Posted on 5/9/23 at 3:45 am to
So marketing firms are flocking to Fox now that the rating are down?

Clown Fücking World
Posted by momentoftruth87
Member since Oct 2013
72364 posts
Posted on 5/9/23 at 4:01 am to
Flocking there because cheap advertising slots and demands that weren’t allowed before. frick fox
Posted by Little Trump
Florida
Member since Nov 2017
5817 posts
Posted on 5/9/23 at 4:04 am to
quote:

This is just Blackrock lending help to Blackrock.


^^^
Most don’t get this, but soooo true
Posted by lsufan1971
Zachary
Member since Nov 2003
18452 posts
Posted on 5/9/23 at 4:25 am to
quote:

Flocking there because cheap advertising slots and demands that weren’t allowed before. frick fox


Megyn Kelly talked about this possibility tge day after Tucker was fired. The left was hammering Tuckers advertising over the last 3 years. Many had pulled out.

She said the Murdochs might have thought that firing Tucker brings back as revenue even if it’s a the lower pay demo. They have less cost with a new host and team and shite evens out.
Posted by momentoftruth87
Member since Oct 2013
72364 posts
Posted on 5/9/23 at 4:29 am to
Yep and it’s a write off for companies regardless of loss of viewers.
Posted by SouthEasternKaiju
SouthEast... you figure it out
Member since Aug 2021
25634 posts
Posted on 5/9/23 at 6:08 am to
Advertising to who?
Posted by Eli Goldfinger
Member since Sep 2016
32785 posts
Posted on 5/9/23 at 6:11 am to
More advertisers.
Far fewer viewers.

Sounds like Fox is getting paid less for the time slot, and advertisers are getting a cheaper rate.

quote:

Scotts Miracle-Gro.

How many straws can you grasp in one lunge?
This post was edited on 5/9/23 at 6:13 am
Posted by teke184
Zachary, LA
Member since Jan 2007
96670 posts
Posted on 5/9/23 at 6:12 am to
If the fallout were limited to just Tucker’s timeslot, lower ratings could be balanced out by ad revenue.

Problem for Murdoch is that the entire FN ratings have gone down the shitter.


Murdoch’s probably about to realize that instead of showing Tucker he got too big for his britches, Tucker is showing himself to be far bigger than FN.
Posted by loogaroo
Welsh
Member since Dec 2005
31343 posts
Posted on 5/9/23 at 6:18 am to
Since when do these corporations worry about anything other than propaganda. At least as of late.
Posted by Bass Tiger
Member since Oct 2014
46549 posts
Posted on 5/9/23 at 6:23 am to
quote:

Cheaper for them since nobody is watching anymore


I have some serious doubts whether the major broadcast or cable news channels are really generating business for the companies that pay for advertising.....I think advertising revenue is closer to a subsidy from the Corporatocracy members to push the LWO Globalist propaganda.
Posted by teke184
Zachary, LA
Member since Jan 2007
96670 posts
Posted on 5/9/23 at 6:24 am to
With Murdoch, it is likely more about control than actual propaganda.


An actual propagandist would probably not care about the methods used as long as the end results are the same.

Murdoch is more of a “top down dictator” type who demands specific actions by his subordinates and starts discarding them if they don’t do them. Like trying to have Megyn Kelly perform a kill shot on Trump’s candidacy in 2016 which failed miserably, instead helping solidify it.
Posted by Reubaltaich
A nation under duress
Member since Jun 2006
4975 posts
Posted on 5/9/23 at 6:24 am to
I wish our side was as organized as the left.

We can't seem to get it together and go after the woke BS that has infected our society.

I love Dan Bongino's concept of a 'conservative economy' or parallel economy.

We got to hit them where it hurts the most, in their pocketbook.

See my sig.

Always shop local when possible.

Quit buying your stuff off Amazon.

When dining out, go with the local mom & pop restaurants.

The list goes on and on.



Posted by Hangit
The Green Swamp
Member since Aug 2014
39352 posts
Posted on 5/9/23 at 6:30 am to
quote:

This is just Blackrock lending help to Blackrock.


Funny that you say that. I own some woke company stocks and watch some others. If you look at who the institutional holders are, every woke company has Vanguard as their largest shareholder, and Blackrock is second. Vanguard generally has their name on 3-4 different kinds of accounts in the large holder lists.
Posted by teke184
Zachary, LA
Member since Jan 2007
96670 posts
Posted on 5/9/23 at 6:30 am to
The left being so organized is a mixed bag for them.

Being so used to having a bunch of mindless fricking morons following your every whim gets to be a problem when you think you can just do whatever and they will follow throw. There are limits to that.


As obedient as the left’s foot soldiers are, they still wouldn’t but Kamala as a candidate despite the lefty braintrust thinking she was a superstar.


Edit - And with regard to Amazon, I’ve been trying recently to buy something that is a bit of a specialty video game item for a while now. I have tried every specialty retailer in the metro area trying to find either exactly what I want or an equivalent and no one has it.

I’m about to be stuck getting it from Amazon simply because you can’t buy it local and the manufacturer’s own site points you to Amazon to get it.
This post was edited on 5/9/23 at 6:34 am
Posted by loogaroo
Welsh
Member since Dec 2005
31343 posts
Posted on 5/9/23 at 6:31 am to
quote:

We got to hit them where it hurts the most, in their pocketbook.


I don’t think this works anymore. There’s too much money out there.

The Bud Light fiasco will tell a lot as time passes.
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