Professional Bodybuilding as a career

Looking for some context

Can someone actually make a decent living as a professional bodybuilder? From what I've read, there is no real 'prize money,' but there are likely decent opportunities for big time show winners to gain sponsorship for supplement companies and whatnot, but then again, that will likely depend on how good you are at social media marketing type stuff.

I legitimately mean no disrespect here:

From my second had connection through some folks I care a lot about and my relatively limited research, it seems that anyone expecting to make a primary career out of this would be misguided. The sacrifice, discipline, dedication, and expense of chasing this seems to be way to high for a relatively small return even if successful. If someone has the spare time to pursue without sacrificing family and a primary career, then by all means, go for it.

Am I off base here?