explain to me why a person would want to buy electric vehicle (like ford f-150 lightning)

if i were in the market for a new truck - i'd like to get one, but prices are insane right now - i would consider an f-150. i like all the gadgets and extras, so i would probably consider a platinum model.

i took a quick look at the new f-150 lightning - the electric model and i am in shock. 90,000. not a mistake.

the gas model platinum is expensive enough, but who in their right mind is going to buy an electric model for 20,000 more than gas with a limited cruising range?

what is the breakeven point between the vehicles? it seems like to me that if manufacturers really wanted to push electric model, the pricing model would have to be more advantageous than this example with the lightning. i can't see spending an extra 20,000 grand when i don't expect to spend that much on gas in at least 7 years.