re: Items that are commonly referred to by a brand name instead of the actual product.

Here are a few from the UK:

Biro = ball point pen...
"Hey have you got a spare biro... I need to sign this document"

Hoover = vacuum cleaner...
"Give me a minute, hoovering the living room"

JCB = construction site digger

LiLo = air mattress used at the beach or pool

Bonus:
Zippo = any gas fueled, wind proof lighter