re: NIL and Shaq

Businesses have to see an opportunity for a ROI with these deals. There are very few collegiate athletes that can garner that amount of popularity.

Furthermore, we are currently seeing a mad rush on regional levels with these NIL deals. However, at some point, these companies will start to be a bit more hesitant to make these deals because of ROI. Right now, the ROI is largely unknown. Coaches and universities are reaching out to these companies and selling them on how great this will be when they pull all these incredible athletes. But eventually, things will start to even out. The ROI will be smaller than expected. The NIL offers will either be smaller or simply fewer of them. Players will start transferring because deals weren’t lived up to. Things will even out a bit. That said, the bigger schools will still have a big advantage. But it won’t be nearly the arms race we are seeing right now.