re: Opening new personal credit card for rewards purposes. Which one’s right for me?

For personal expenses I mostly juggle between Chase Freedom, Chase Freedom Unlimited and Chase Sapphire Reserve. Whichever card offers the best point earnings on a purchase is the one I will use. I end up rolling all the points to Chase Sapphire Reserve for travel redemption. There are some circumstances where I'll deviate from this, but it's a pretty simple strategy overall. The Chase Sapphire Reserve has an annual fee, but the other cards do not.