new home contrusction - A/V and control system

Help me setup my a/v, automation, etc.

I'm thinking about using irule to control everything. Anyone have experience? I don't necessarily have a budget, but Control4 and that stuff will deff be too much. I've looked at Harmony Hub, roomie, irule. I would like to have the infrastructure in place to upgrade things one day though. Pretty tech savy with most things, some of this gets confusing though.

Wiring:
-plan to run cat-6 throughout - 2 to every tv, maybe additional to entry wall switch areas, Access Points, etc
-coax to every tv (potential for 7)
-5.1 (at least) surround sound in living
-seperate speakers for kitchen, patio, master bed, master bath (different zones)
-all home run to central wiring closet behind main living tv

would like to have distributed video, 8x8 hdmi matrix will work.

would like to have distributed audio (ive seen some audio matrix switchers with amps built in)

The audio stuff is where I don't have much experience. In wall/vs in ceiling?, in wall/ceiling sub woofer?, volume control knobs for the other zones?

I want everything in that wiring closet rack. Cable boxes, blu-ray, radio/xm, etc.

Also have a few other devices like Nest, plan on getting the wifi garage door openers, maybe some lighting control down the road, etc. Construction should begin next week.

Thanks for the help guys.