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CAD703X
Toledo Fan
Liberty Island
Member since Jul 2008
58704 posts

Been asked to manage our Analytics 360 (Google Analytics) data. Good tutorials?
Anyone else done this for their organization?

I've built several dashboards already and created a few reports but we have a ridiculous amount of data coming in on a daily basis so I'm looking for any new tricks to providing better reports.


ithad2bme
LSU Fan
Houston transplant from B.R.
Member since Sep 2008
2690 posts

re: Been asked to manage our Analytics 360 (Google Analytics) data. Good tutorials?
Hire my wife's company to help you with reporting? If you are really analyzing the data, and creating actionable strategies with it, then it is going to take a lot more work than you think.

They have created custom reporting for some of their clients that rely heavily on data driven decisions, but it takes several people a couple of days to put together a comprehensive monthly report with analysis and recommendations.


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jeff5891
Chicago Cubs Fan
Member since Aug 2011
14826 posts

re: Been asked to manage our Analytics 360 (Google Analytics) data. Good tutorials?
quote:

I'm looking for any new tricks to providing better reports.



Can't really suggest anything without knowing what the data is


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RocketTiger
Member since Mar 2014
457 posts

re: Been asked to manage our Analytics 360 (Google Analytics) data. Good tutorials?
Google Analytics Academy should have everything you need. I did the beginners certificate just for the hell of it but you can get a lot more advanced courses.


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Brisketeer
Oklahoma Fan
Texas
Member since Aug 2013
498 posts

re: Been asked to manage our Analytics 360 (Google Analytics) data. Good tutorials?
Do you have a BI solution like Power BI or Tableau?


RedPants
Georgia Fan
Atlanta, GA
Member since Jan 2013
4049 posts

re: Been asked to manage our Analytics 360 (Google Analytics) data. Good tutorials?
I'm fully certified in GA and if you're looking to use the data to build business and marketing strategies, you're going to need to spend a lot of time learning.


helluvaday
Member since Jun 2018
210 posts

re: Been asked to manage our Analytics 360 (Google Analytics) data. Good tutorials?
What this guy said ^ honestly, this should be a full-time position and not added to someone's existing duties.

Having an experienced analytics person that can help you leverage the data and tell you where to spend your marketing dollars can save you $$$$ in the long run. The position basically pays for itself


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CAD703X
Toledo Fan
Liberty Island
Member since Jul 2008
58704 posts

re: Been asked to manage our Analytics 360 (Google Analytics) data. Good tutorials?
We hired some folks to add GA headers on certain high traffic pages. Several years later the realized no one was doing anything with this and asked me to see what I could find.

So far I'm providing dashboards on browsers and OS along with some limited reporting on mobile devices.

Not I've become intrigued with breaking out certain heavily traffic pages as we have 10 million+ hits a month and looking into what our customers are doing (some of the data returns some general info about our customers..we are a large b2b site) and now I'm going further down the rabbit hole to analyze this data.


gmrkr5
LSU Fan
Apex, NC
Member since Jul 2009
13991 posts

re: Been asked to manage our Analytics 360 (Google Analytics) data. Good tutorials?
We have an entire division that does this


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ithad2bme
LSU Fan
Houston transplant from B.R.
Member since Sep 2008
2690 posts

re: Been asked to manage our Analytics 360 (Google Analytics) data. Good tutorials?
If you site has that many hits and you are b2b, your company is leaving a lot of potential growth on the table by not having someone internally or external that really understands how to collect and analyze your site data.


ithad2bme
LSU Fan
Houston transplant from B.R.
Member since Sep 2008
2690 posts

re: Been asked to manage our Analytics 360 (Google Analytics) data. Good tutorials?
Check out LINK /


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Box Geauxrilla
LSU Fan
Member since Jun 2013
11621 posts

re: Been asked to manage our Analytics 360 (Google Analytics) data. Good tutorials?
quote:

We hired some folks to add GA headers on certain high traffic pages.


Do you not have a dev team?
Why did you not add the GA tag to all pages on your site?
Why are you not using GTM to add this to all pages?

quote:

we have 10 million+ hits a month and looking into what our customers are doing


Your company does not operate like one who gets this much traffic. This should be the work of an Analyst.




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Cracker
Montana Fan
in a box
Member since Nov 2009
9318 posts

re: Been asked to manage our Analytics 360 (Google Analytics) data. Good tutorials?
If you call your google rep look on her account billing etc they will walk you through it very helpful


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NPComb
LSU Fan
Member since Jan 2019
2450 posts

re: Been asked to manage our Analytics 360 (Google Analytics) data. Good tutorials?
Tableau or MicroSoft Services Analytics are solid choices


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