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WTF is Cambridge Analytica and Why exactly are we supposed to care?

Posted on 3/18/18 at 9:41 am
Posted by Wednesday
Member since Aug 2017
15396 posts
Posted on 3/18/18 at 9:41 am
Drudge is all over Cambridge Analytica today. This is bc he leans libertarian and freaks out about any intrusion on privacy -- private or government.

I have no idea what the Hell Cambridge Analytica is. So I did some googling and from what I can surmise, Cambridge Analytica obtained some demographic info on Trump voters from Facebook. Some they obtained from Facebook by telling them they were researchers. And some they obtained by making some kind of internet hocus pocus that analyzed what Facebook users liked and what ads they shared. Somehow there are Russians. Because Mike Flynn.

I'm not sure how any of this is controversial. Google AdWords does literally the same shite. Google anything and suddenly it's on your Facebook feed or whatever all over.

I'm not saying that any of this makes me comfortable or that I like it. But I do have a Facebook page whereupon I share lots of info about what I like and don't like with all my friends. It's not as if I believe Facebook isn't storing all that shite somewhere. There is not a single, solitary example of online commerce that does not "mine" data so that said advertisers cannot market the idea more effectively. So why am I supposed to be worried that Trump's campaign did market research thru Facebook, exactly?

Apparently learning about what voters like through social media is Hitler Level bad when Trump Does it because there might be Russians.

Vox Link Sorry

New York Times Article


But when Obama learns about people through social media it is warm, fuzzy and there are rainbows, and no Russians.

Obama is wonderful and hearts and flowers

Am I missing something?
Posted by LSU90
Baton Rouge
Member since Nov 2012
677 posts
Posted on 3/18/18 at 9:45 am to
Attempt # 413 to assign some evil plot to Trump
Posted by bamarep
Member since Nov 2013
51794 posts
Posted on 3/18/18 at 9:45 am to
So I guess this will be the new boogie man since Bannon and Mercer were behind it.


Muh Analytica!
Posted by SlackMaster
Baton Rouge
Member since Jan 2009
2652 posts
Posted on 3/18/18 at 10:01 am to
quote:

Google AdWords does literally the same shite.


Facebook is the king of this. In fact, any marketing company worth its salt seeks to do something along these lines. It isn't hard to see that this is just another faux outrage designed to delegitimize the Trump (and Brexit) elections.
Posted by Wednesday
Member since Aug 2017
15396 posts
Posted on 3/18/18 at 10:09 am to
quote:

Facebook is the king of this


Right? Facebook produces nothing. Except data. How else did that twerp Mark Zuckerberg become a billionaire? It's so stupid.
Posted by Boatshoes
Member since Dec 2017
6775 posts
Posted on 3/18/18 at 10:11 am to
quote:

Attempt # 413 to assign some evil plot to Trump


This. What is lost in this is the blatantly poliical move by Facebook to harm President Trump's re-election chances by selectively banning his former election data firm from the platform. I'm wondering if an FEC investigation can be brought into play.
This post was edited on 3/18/18 at 10:13 am
Posted by SDVTiger
Cabo San Lucas
Member since Nov 2011
73234 posts
Posted on 3/18/18 at 10:11 am to
Just fodder for the rapid left

They will want to destroy Zuck now

Will be hilarious to watch
Posted by Jackalope
Paris. (Austin Native)
Member since Apr 2009
2252 posts
Posted on 3/18/18 at 10:24 am to
Headlines say: Secret Evil new tool of manipulation used by Trump campaign

Buried in the articles: this is next-gen analytics that that has been used for many advertisers, campaigns etc, that the Mercers commissioned. And the leftist poster boy in our headlines left the group after being fired and 2014.

Reading deeper into it, it's what we have all known was coming. *Gasp* They're using our public social media account to to profile us!!!!!
Posted by Jjdoc
Cali
Member since Mar 2016
53435 posts
Posted on 3/18/18 at 10:50 am to
It's an attempt to end Trump in 2020, and the GOP majority in 2018
Posted by Wednesday
Member since Aug 2017
15396 posts
Posted on 3/18/18 at 11:01 am to
quote:

It's an attempt to end Trump in 2020, and the GOP majority in 2018


It is a technique perfected by the Obama Administration. passively aggressively prohibit the ability of your political opponents to organize.

If they somehow manage to criminalize campaigning via social media research, I am not sure how that's different from preventing grass-roots organization by failing to provide a tax ID number/fundraising ability/501(c) status to conservative groups.
This post was edited on 3/18/18 at 11:02 am
Posted by mmmmmbeeer
ATL
Member since Nov 2014
7419 posts
Posted on 3/18/18 at 11:04 am to
Recommend reading this article. The first public interview of the mastermind who illegally used data obtained from Facebook to create psychological and political profiles of 230 million Americans which, in turn, was used by the Russians and Trump campaign to target people with fake news. This guy, Chris Wylie, has become a whistleblower.

Right or left, you should care about what was happening to your data.

LINK
Posted by Wednesday
Member since Aug 2017
15396 posts
Posted on 3/18/18 at 11:06 am to
quote:

Right or left, you should care about what was happening to your data


I did read the article.

I do care what's happening to my data.

According to Facebook (a monopoly), it's ok if the Obama campaign has access to my likes, preferences and interests. Just not ok if the Trump campaign does.
Posted by Jjdoc
Cali
Member since Mar 2016
53435 posts
Posted on 3/18/18 at 11:10 am to
quote:

It is a technique perfected by the Obama Administration. passively aggressively prohibit the ability of your political opponents to organize. If they somehow manage to criminalize campaigning via social media research, I am not sure how that's different from preventing grass-roots organization by failing to provide a tax ID number/fundraising ability/501(c) status to conservative groups.



They are doing that without the Cambridge people being banned.


They changed their platform and literally cut Trump's visibility by 45%

Posted by Wednesday
Member since Aug 2017
15396 posts
Posted on 3/18/18 at 11:12 am to
I agree with you wholeheartedly, that the monopoly of leftists of social media outlets is a danger to a free society.

It is Orwellian and terrifying.
Posted by WildTchoupitoulas
Member since Jan 2010
44071 posts
Posted on 3/18/18 at 11:14 am to
quote:

But I do have a Facebook page whereupon I share lots of info about what I like and don't like with all my friends.

Posted by mmmmmbeeer
ATL
Member since Nov 2014
7419 posts
Posted on 3/18/18 at 11:27 am to
quote:

According to Facebook (a monopoly), it's ok if the Obama campaign has access to my likes, preferences and interests. Just not ok if the Trump campaign does.


If you read the article and this is your takeaway, perhaps you need to read it again.

Posted by Jjdoc
Cali
Member since Mar 2016
53435 posts
Posted on 3/18/18 at 11:35 am to
He read it. I read it. We also read all of the other articles about the Obama admin doing it.

You see there is a huge difference between conservatives and socialist. We like everybody to adhere to the same laws and same standards.

You dont. It's ok for Obama... not ok for Trump.

Posted by mmmmmbeeer
ATL
Member since Nov 2014
7419 posts
Posted on 3/18/18 at 11:38 am to
I guess nuance isn't you're thing.

Big difference between illegally acquiring troves of data on 230 million Americans to build psychological and political profiles to target Russian orchestrated fake news as CA did and a campaign tracking likes to solicit campaign donations.
Posted by NC_Tigah
Carolinas
Member since Sep 2003
123778 posts
Posted on 3/18/18 at 11:44 am to
quote:

WTF is Cambridge Analytica
Sounds like Cambridge Analytica took basic Facebook data including published "likes" and shared info, then developed profiles based on that info. Nothing nefarious there. Likely similar to Obama's data mining efforts in 2008/2012.

The only question seems to be how CA actually acquired the info in question.
Posted by mmmmmbeeer
ATL
Member since Nov 2014
7419 posts
Posted on 3/18/18 at 11:45 am to
quote:

The only question seems to be how CA actually acquired the info in question.


That's what the entire article is about. They obtained the data illegally and they obtained a frick ton of a lot more than just "likes" and shared info.
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