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Under Armour Collapses, Down 75% From Highs After Cutting Outlook (Again)

Posted on 10/31/17 at 9:57 am
Posted by CAD703X
Liberty Island
Member since Jul 2008
77940 posts
Posted on 10/31/17 at 9:57 am
EL
OH
EL

Sorry your shitty company has such a shitty CEO who put PC ahead of sound business practices.

Enjoying kneeling with your supporters.

Under Armor collapses
Posted by Janky
Team Primo
Member since Jun 2011
35957 posts
Posted on 10/31/17 at 9:59 am to
Good. frick them.
Posted by TheXman
Middle America
Member since Feb 2017
2975 posts
Posted on 10/31/17 at 10:00 am to
Steph Curry is gay
Posted by Lakeboy7
New Orleans
Member since Jul 2011
23965 posts
Posted on 10/31/17 at 10:00 am to
quote:

Enjoying kneeling with your supporters.


Didnt read the article did you?
Posted by Wtodd
Tampa, FL
Member since Oct 2013
67482 posts
Posted on 10/31/17 at 10:00 am to
I can see $75 UA polos on sale for 75% off in my future
Posted by GregMaddux
LSU Fan
Member since Jun 2011
18209 posts
Posted on 10/31/17 at 10:01 am to
Man I remember reading a few articles that were really in favor of purchasing UA. Year and a half ago or so. Buy buy buy.

fricking yahoo finance.
Posted by DuncanIdaho
Ouray, CO
Member since Feb 2013
14970 posts
Posted on 10/31/17 at 10:01 am to
quote:

UA blamed the 3Q shortfall on operational disruptions from a recent technology systems transition,

quote:

UAA business continues to come under pressure due to macro headwinds, off-trend product assortment (focus on technical/performance rather than casual/lifestyle), internal operational issues warranting underperform rating.

#MAGA
Posted by SG_Geaux
1 Post
Member since Aug 2004
77927 posts
Posted on 10/31/17 at 10:01 am to
Don't care. As long as they are in business I will keep buying.

I like their stuff.
Posted by BigPerm30
Member since Aug 2011
25844 posts
Posted on 10/31/17 at 10:01 am to
How any business makes their political opinions public is mind boggling. Count your money and shut the frick up.
Posted by ShortyRob
Member since Oct 2008
82116 posts
Posted on 10/31/17 at 10:01 am to
Under Armor's primary problem from a marketing standpoint is they have been playing dangerously close to being a FUBU type marketing campaign.

There's a fine line between "look at us, we're cool" and "look, we aren't really for white people".
Posted by DuncanIdaho
Ouray, CO
Member since Feb 2013
14970 posts
Posted on 10/31/17 at 10:02 am to
quote:

Didnt read

You know that's asking way too much.
Posted by DuncanIdaho
Ouray, CO
Member since Feb 2013
14970 posts
Posted on 10/31/17 at 10:02 am to
quote:

There's a fine line between "look at us, we're cool" and "look, we aren't really for white people".

Most of the kids I see wearing UA are white.
Posted by Pettifogger
Capitol Hill Autonomous Zone
Member since Feb 2012
79104 posts
Posted on 10/31/17 at 10:04 am to
UA is huge with suburban white kids

Maybe this is politically related, but I find it hard to believe
Posted by CoachChappy
Member since May 2013
32504 posts
Posted on 10/31/17 at 10:04 am to
quote:

There's a fine line between "look at us, we're cool" and "look, we aren't really for white people".

Yep, Jordan Spieth is about the only thing holding them back from being a total FUBU brand.
Posted by Hammond Tiger Fan
Hammond
Member since Oct 2007
16210 posts
Posted on 10/31/17 at 10:05 am to
quote:

Most of the kids I see wearing UA are white


Same here, but I live in Mandeville where it's almost 95% white to begin with
Posted by kingbob
Sorrento, LA
Member since Nov 2010
66997 posts
Posted on 10/31/17 at 10:06 am to
Screw them. Their fishing shirts were THE fashion item in Ascension Parish yet they would never order more at their Tanger outlet location.

Add in their SJW'ing and the fact that their sweat wicking fabric is not nearly as comfortable to the touch as Nike's, and it's no surprise why they're struggling.

They should be doing great. Every boy under the age of 15 practically lives in their clothes 24/7, tons of high school teams use under-armor for their atheletics, etc. They just suck at not screwing with their customers.
Posted by BeeFense5
Kenner
Member since Jul 2010
41291 posts
Posted on 10/31/17 at 10:06 am to
They may be struggling but I just spent $200 on their online store yesterday
Posted by Lakeboy7
New Orleans
Member since Jul 2011
23965 posts
Posted on 10/31/17 at 10:06 am to
quote:

There's a fine line between "look at us, we're cool" and "look, we aren't really for white people".




You never come off message man!

Anyway just ordered some UA compression (running) pants.
Posted by GumboPot
Member since Mar 2009
118636 posts
Posted on 10/31/17 at 10:07 am to
quote:

UA is huge with suburban white kids


I think Adidas is cutting into UA market big time.
Posted by DuncanIdaho
Ouray, CO
Member since Feb 2013
14970 posts
Posted on 10/31/17 at 10:09 am to
quote:

UA is huge with suburban white kids

Exactly.
Our HS is an Under Armor school. All the athletic teams are transitioning this year to UA. UA flags, bunting at the stadium too. All of our gear is UA and it's the best I've had in 17 years of coaching.
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