California Bill Requires Gender Neutral Stores; Fines of $1000 For Having Boy & Girl Depts

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California’s Assembly is slated to consider a new bill requiring department store childrens’ sections to be largely “gender-neutral” in order to combat “prejudice” and “judgment” against gender non-conforming children.

“Large retailers that sell toys, clothes, and other children’s items in California would have to devote floor space to merchandise marketed to both boys and girls under a new bill,” Politico reported earlier this week. “Stores would be able to sell the same products they do now as long as they maintain some areas where shoppers can find all toys or clothes, regardless of gender-based marketing, under CA AB2826 (19R) from Assemblyman Evan Low (D-Campbell). It would apply to department stores with 500 or more employees beginning in 2023.”

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