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IAmReality
Member since Oct 2012
11277 posts

AP - NFL ratings down 11% so far in 2017
https://apnews.com/bf595941ba9640e9ab32e474459f529c/Nielsen:-Football-ratings-off-11-percent-this-year

2016 saw the NFL ratings decline roughly 10% year over year, the first decline in decades.

2017 is thus far down 11% from the already declined 2016.

NFL ratings have declined roughly 20% from their 2015 highs. That's 1 in 5 viewers gone. If I were a business and lost about 20% of my customers in 2 years I'd be rather alarmed.

"Cord cutting tho!"

Certainly a major factor, although the vast majority of the games every week are available on free broadcast TV (CBS/FOX) and other types of broadcasting haven't dropped 20% in 2 years. If it were just cord cutting wouldn't the 20% be consistent across the board? Seems like the NFL is shedding viewers at a rate much faster than other programming is losing viewers.


beaverfever
Arkansas Fan
Little Rock
Member since Jan 2008
14282 posts

re: AP - NFL ratings down 11% so far in 2017
quote:

ertainly a major factor, although the vast majority of the games every week are available on free broadcast TV (CBS/FOX) and other types of broadcasting haven't dropped 20% in 2 years.
This is a good point. You don't need cable to watch most most NFL games.


Homesick Tiger
LSU Fan
Greenbrier, AR
Member since Nov 2006
33249 posts

re: AP - NFL ratings down 11% so far in 2017
quote:

although the vast majority of the games every week are available on free broadcast TV (CBS/FOX)


Don't know about you but my DTV bill charges me about $10 a month to watch my local channels if I want the HD picture they are broadcasting so in essence, it ain't free.


Kickadawgitfeelsgood
Lafayette LA
Member since Nov 2005
11471 posts

re: AP - NFL ratings down 11% so far in 2017
Every other sector of tv would die to have the viewers the NFL has.



IAmReality
Member since Oct 2012
11277 posts

re: AP - NFL ratings down 11% so far in 2017
quote:

Every other sector of tv would die to have the viewers the NFL has.


True but irrelevant to the overall point. Businesses want to grow, not shrink. Just because the NFL pulls in way more viewers than the Home Shopping Network doesn't mean they are doing a good job.


Kickadawgitfeelsgood
Lafayette LA
Member since Nov 2005
11471 posts

re: AP - NFL ratings down 11% so far in 2017
Tv numbers are down across the board. What's their reason?


tigerfan84
LSU Fan
Member since Dec 2003
9769 posts
 Online 

re: AP - NFL ratings down 11% so far in 2017
MAGA


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Kickadawgitfeelsgood
Lafayette LA
Member since Nov 2005
11471 posts

re: AP - NFL ratings down 11% so far in 2017
quote:

True but irrelevant to the overall point


What is the point? Only the Olympics , Academy Awards and NBA finals prevented a clean sweep of the 10 most watched shows last year.

Traditional tv viewing dropped considerably amongst the youngest sector of the tv viewing audience. The decline was considerably less as the age groups increased

Trump chose his targets, NFL and NBA. Both are increasing in team values at incredible rates.

Keep talking tv. They are talking $$$$
This post was edited on 9/27 at 4:37 am


Kickadawgitfeelsgood
Lafayette LA
Member since Nov 2005
11471 posts

re: AP - NFL ratings down 11% so far in 2017
And before you come here with "teams are losing money" ... don't do it. It ain't true.


BamaFinland
Alabama Fan
Lahti, Finland
Member since Oct 2015
1335 posts

re: AP - NFL ratings down 11% so far in 2017


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491
mofungoo
LSU Fan
Baton Rouge
Member since Nov 2012
2191 posts

re: AP - NFL ratings down 11% so far in 2017
quote:

Don't know about you but my DTV bill charges me about $10 a month to watch my local channels if I want the HD picture they are broadcasting so in essence, it ain't free.

You know you can plug rabbit ears into your TV and get free local programming? In high definition.


LosLobos111
Oklahoma Fan
Member since Feb 2011
31611 posts

re: AP - NFL ratings down 11% so far in 2017
Yeah cant you just buy an HD antenna from walmart or walgreens for like 20 bucks?



funnystuff
Member since Nov 2012
3154 posts

re: AP - NFL ratings down 11% so far in 2017
They aren't loosing money *yet*

But that's because every sport negotiates their tv contracts over long time periods, not monthly. The NFL has not renegotiated their tv deals in the last year, hence they haven't lost any money from loosing tv customers. Yet.

But you're being willfully ignorant if you believe that a 20% demand decrease will play absolutely no role in the next negotiating round.


Buckeye Backer
Ohio State Fan
Columbus, Ohio
Member since Aug 2009
4320 posts

re: AP - NFL ratings down 11% so far in 2017
quote:

They aren't loosing money *yet* But that's because every sport negotiates their tv contracts over long time periods, not monthly. The NFL has not renegotiated their tv deals in the last year, hence they haven't lost any money from loosing tv customers. Yet. But you're being willfully ignorant if you believe that a 20% demand decrease will play absolutely no role in the next negotiating round.


Spot on!! All of these networks will now have the upper hand in negotiations. Why would they pay the NFL more for a product that is declining? They have the leverage to save money and pay less for the NFL. That's why you can bet your ass, that behind closed doors, these owners are pissed at these protest. They know that if the trend continues, they are going to eventually cost them money. The irony is that these players don't realize that it will cost them future money as well. If the owners lose money....so will the players! Keep biting the hands that feeds you NFL.


Kickadawgitfeelsgood
Lafayette LA
Member since Nov 2005
11471 posts

re: AP - NFL ratings down 11% so far in 2017
They won't lose money. You believe 14 MLB owners lost money last year?


Jbird
Iowa Fan
In Odramaville with EthanL
Member since Oct 2012
41733 posts

re: AP - NFL ratings down 11% so far in 2017
Let your boss cut your income by say 10% and claim this.


Kickadawgitfeelsgood
Lafayette LA
Member since Nov 2005
11471 posts

re: AP - NFL ratings down 11% so far in 2017
quote:

hey have the leverage to save money and pay less for the NFL.


Good luck advertising with sectors dropping off faster than the NFL. The NFL will get theirs. Trust me.



GeorgePaton
LSU Fan
Only the Shadow knows
Member since May 2017
442 posts

re: AP - NFL ratings down 11% so far in 2017
God, family, country and NASCAR! NFL and its bitch the NCAA are fading. Good.
This post was edited on 9/27 at 6:25 am


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Me4Heisman
USA Fan
Landmass
Member since Aug 2004
5463 posts

re: AP - NFL ratings down 11% so far in 2017
I don't trust you


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Kickadawgitfeelsgood
Lafayette LA
Member since Nov 2005
11471 posts

re: AP - NFL ratings down 11% so far in 2017
quote:

Let your boss cut your income by say 10% and claim this.


I'll ask you again. 14 ML teams"lost money" last year. Do you believe 14 MLB owners lost money last year?

If you do, you don't understand professional sports team ownership.
This post was edited on 9/27 at 6:24 am


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