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Posted on 2/8/17 at 4:07 pm
Posted by DelU249
Austria
Member since Dec 2010
77625 posts
Posted on 2/8/17 at 4:07 pm
(no message)
This post was edited on 11/10/23 at 4:09 am
Posted by Y.A. Tittle
Member since Sep 2003
101242 posts
Posted on 2/8/17 at 4:09 pm to
Who do these companies think they are "showing"?

It's mindboggling.
Posted by Tiguar
Montana
Member since Mar 2012
33131 posts
Posted on 2/8/17 at 4:09 pm to
quote:

we assumed a bunch of contractors were pro illegal immigration and we fricked up. please buy our stuff



ftfh
Posted by GumboPot
Member since Mar 2009
118617 posts
Posted on 2/8/17 at 4:10 pm to
quote:

shite must be getting real for them


Too bad 84 Lumber is a privately held company. I would love to see their stock price at this point if they were publicly traded.
Posted by cokebottleag
I’m a Santos Republican
Member since Aug 2011
24028 posts
Posted on 2/8/17 at 4:10 pm to
quote:

They were retweeting Chelsea clinton minutes after it aired.


Blows their 'we didn't mean illegal immigration' bullshite story out of the water.

quote:

shite must be getting real for them



84Lumber's main customer demo is not hipster liberals on the coasts. Their marketing team, likely stocked with hipster coastal liberals who couldn't tell a 2x4 apart from a 1x6, likely had no idea.
Posted by Radiojones
The Twilight Zone
Member since Feb 2007
10728 posts
Posted on 2/8/17 at 4:10 pm to
Their business must have taken a serious hit this week to walk back this fast.
Posted by texag7
College Station
Member since Apr 2014
37472 posts
Posted on 2/8/17 at 4:11 pm to
Bet their sells are shite. Libs and feminists don't do construction
Posted by Centinel
Idaho
Member since Sep 2016
43318 posts
Posted on 2/8/17 at 4:12 pm to
Good. I hope more companies learn the lesson to keep their fricking political opinions to themselves, no matter what they may be.

I buy a product for the product, not for a goddamn political commentary.
Posted by GumboPot
Member since Mar 2009
118617 posts
Posted on 2/8/17 at 4:13 pm to
quote:

Their business must have taken a serious hit this week to walk back this fast.


Probably a lot of contractors and home improvement individuals simply took their business elsewhere. It's not like there is a massive price difference for lumber between lumber companies.
This post was edited on 2/8/17 at 4:15 pm
Posted by TigerMan79
Lake Charles
Member since Jul 2014
808 posts
Posted on 2/8/17 at 4:14 pm to
Another case of being out of touch with reality. They actually paid millions for an ad that pissed off their customer base!
Posted by TimeOutdoors
AK
Member since Sep 2014
12120 posts
Posted on 2/8/17 at 4:14 pm to
Doesn't matter. I'm done with them. It was clear what their position was in the commercial.
Posted by ForeLSU
The Corner of Sanity and Madness
Member since Sep 2003
41525 posts
Posted on 2/8/17 at 4:14 pm to
quote:

84Lumber's main customer demo is not hipster liberals on the coasts.


No, but most of their clients love Mexican workers...
Posted by Kafkas father
Member since Aug 2016
1124 posts
Posted on 2/8/17 at 4:14 pm to
quote:

Libs and feminists don't do construction


IDK, there are plenty of dyke bitches in renovation construction.
Posted by sms151t
Polos, Porsches, Ponies..PROBATION
Member since Aug 2009
139837 posts
Posted on 2/8/17 at 4:15 pm to
How big of a company is 84? They do not have any of them around here.

It is Lowe's, Home Depot, and some Local/Regional companies.
Posted by Tactical1
Denham Springs
Member since May 2010
27104 posts
Posted on 2/8/17 at 4:16 pm to
84 Lumber is the winner here,

One of the greatest endings in Super Bowl history and people have already stopped talking about the game.

But you ain't stopped talking about this.
Posted by Josh Fenderman
Ron Don Volante's PlayPen
Member since Jul 2011
6704 posts
Posted on 2/8/17 at 4:16 pm to
Posted by Centinel
Idaho
Member since Sep 2016
43318 posts
Posted on 2/8/17 at 4:17 pm to
quote:


84 Lumber is walking it back
84 Lumber is the winner here,

One of the greatest endings in Super Bowl history and people have already stopped talking about the game.

But you ain't stopped talking about this.


That assumes their sales are up. Based on the rather quick clarification, I'd venture to guess this isn't the case.
Posted by ballscaster
Member since Jun 2013
26861 posts
Posted on 2/8/17 at 4:18 pm to
quote:

Who do these companies think they are "showing"?
That they think that political controversy in 2017 is ultimately good for business.
Posted by GumboPot
Member since Mar 2009
118617 posts
Posted on 2/8/17 at 4:18 pm to
quote:

84 Lumber is the winner here,

One of the greatest endings in Super Bowl history and people have already stopped talking about the game.

But you ain't stopped talking about this.


If the level of talk is your metric for winning then 84 Lumber wins.

If profit is your metric for winning then 84 Lumber is losing.
Posted by Zephyrius
Wharton, La.
Member since Dec 2004
7929 posts
Posted on 2/8/17 at 4:18 pm to
The only people who thought this ad was a good idea were those pushing an agenda...

How many mothers/ children are they endangering by encouraging to immigrate illegally through a desert where known drug and human trafficking..

Hopefully they do not believe there are aid stations along the way for water, food and rest on any given day...
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