New F150 3.0 Diesel 250HP, 440 Lb/Ft, 30MPG

And of course only in high end trims unless you're a fleet customer.

FFS ford you had a chance to get this right.

Probably costs $200k to get one.

They are just doing you a favor overall.

Higher margins that in their mind help them recoup development costs and limit initial sales volume to sort of artificially create a pilot program.

Always always always steer clear of new model anything. Most of the time it's a non-issue but when there's is a design flaw it typically shows up in the first batch off the shelf.

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They are too expensive and too big of a pain in the arse to fool with now, unless you really need to tow heavy often.

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Agree. The 1/2 ton diesels (as they currently exist) make no sense. You pay thousands more for an engine that burns fuel that costs 50 cents/gallon more only to pick up a few extra MPG. This is not even factoring in the increased maintenance costs. 1/2 tons can already tow so much now it's not really necessary to bridge the 1/2 ton - 3/4 ton gap.

No they aren't selling well at all. You see almost none of them on the road and it's because they lend themselves exactly to your line of thinking. They're expensive and built to pull heavier than their gas counterparts.

Diesel engines lend themselves very very well to efficiency and long term economy but nobody in the states applies them that way. You've never seen a half ton truck where a Diesel engine was not the most capable towing engine in the lineup. That's the problem. They won't make it the smallest engine in the lineup, offering similar performance to the economy gas engine while giving much better fuel mileage, in the economy trims. It's ALWAYS got to be the premium most powerful option. They apply HD truck thinking to light duty applications and the trucks appeal to nobody.

I just don’t see how the mfgs haven’t priced diesel trucks out of the market yet. The upfront cost is unreal, but operating expense is giraffe arse high as well.

A lot of it has to do with the efficiency ratings And the perception of diesels in amaerica.


Also diesel struggles in America due to the way they score the emmisioms. America scores emmisioms as emissions per gallon where Europe is emmisioms per mile.

Obviously the diesel emissions are going to have a much harder time the American standard rather than the European

Our EPA is full of frick. More concerned with treating exhaust gas rather than focusing on not making as much of them in the first place. So we end up with high strung turbo diesels, which cost a lot more to build, develop and maintain, instead of versions that are less powerful, smoother running, and better on fuel economy like the European versions.

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The vast majority of truck buyers do not prioritize MPG just the way it is, diesels are always the premium engine due to built cost.

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It sounds like there's people in this thread that would value a diesel engine in an economy version. Car manufacturers lately don't seem very focused on giving customers what they want anymore. You used to be able to check options you wanted. Now it's all about packages. And just as the engine in discussion in the OP, to get certain opinions you desire, you have to upgrade to a package that you may not want.

Pickup trucks have become nothing but a dick measuring contest. Giving truck buyers more and more and more power to tow more and more and more weight. Will they keep going until 3/4 ton trucks can pull 80,000?