NBA’s Jonathan Isaac announces ‘anti-woke’ apparel ‘UNITUS’ - “We don’t have to hide”

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Jonathan Isaac will launch his new brand, UNITUS, this summer.

The 25-year-old made the announcement via his Twitter, in a two-and-a-half-minute-long video. According to Isaac, his brand will focus on bringing people together under the tenets of God and country.

Additionally, “freedom” is the foundation of UNITUS. While Isaac acknowledges that all sports apparel companies have freedom, he claims that they use it to malign Christian and conservative beliefs. Therefore, he strives to make his brand an outlet for those who feel outcasted by sports establishments. “UNITUS is a sports and apparel company and the bases of it for me is freedom,” Isaac said.

“You have companies in that field who have made a conscious decision to either attack or undermine Christian values, conservative values. Things like that. And I think they have the free choice to do so, as much as I disagree, but I feel that we also have a freedom to create what we want to create.

The hope is to sign athletes across all different sports and to create a real infrastructure of people who are in the sports world. Moms and dads who want to buy their kids sneakers and clothes but want to give their money to a company that they know is going to work towards bolstering their values.

We can be proud of who we believe in. We don’t have to hide or be ashamed of it. As the day continues to get darker and darker, crazier and crazier, you standing up for what you believe in is only going to get harder but is only going to become more and more necessary.”

UNITUS is set to launch this August.

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