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Spin off thread...I miss movies being in theaters for long runs

Posted on 3/18/21 at 8:40 pm
Posted by udtiger
Over your left shoulder
Member since Nov 2006
98288 posts
Posted on 3/18/21 at 8:40 pm
As I said in the ET thread, I remember it and Raiders being in the theater for well over a year in their first run. Star Wars' was over a year and a half.

What had been the driver for the very abbreviated runs now?

More movies pushing older ones out?

Bootlegging/pirating?

Home video/Blockbuster (the 80s and early 90s is when this became commonplace)?
Posted by StringedInstruments
Member since Oct 2013
18293 posts
Posted on 3/18/21 at 8:43 pm to
quote:

What had been the driver for the very abbreviated runs now?


I don’t really know but how many movies came out during the Star Wars run?

During non-covid times, you’d get a new crop of movies every other month or so. What’s going to make more money? People going to see Avengers for the fourth time or the new Fast and Furious premiere?
Posted by PowerTool
The dark side of the road
Member since Dec 2009
21073 posts
Posted on 3/18/21 at 8:49 pm to
As examples, you gave historically massive blockbusters that were re-released for second runs in more theaters after their initial blockbuster release.

Big blockbusters still have longer runs.

The biggest difference between now and then is that there are fewer theater locations, and more megaplexes. So movie reels aren't getting sent over to the 2nd and 3rd tier theaters or dollar cinemas after their initial run at that top-tier theaters.
Posted by UndercoverBryologist
Member since Nov 2020
8077 posts
Posted on 3/18/21 at 8:54 pm to
Batman (1989) broke the system when it came out on video in December 1989.

That was unheard of. Usually, movies didn’t come out on video until a year or two after release.

When Warner Bros. did that, the dollar theater chains had a conniption. They knew their days were numbered.
Posted by UndercoverBryologist
Member since Nov 2020
8077 posts
Posted on 3/18/21 at 8:59 pm to
...on the other hand, the system didn’t turn upside down over night.

Jurassic Park came out in theaters in June 1993 but didn’t come out on video until October 1994. That seems like an excessive wait time. I don’t know what Amblin/Universal was attempting by delaying the home video release.
Posted by Bankshot
Member since Jun 2006
5374 posts
Posted on 3/19/21 at 1:26 am to
I'm too young to remember Star Wars' original opening and run, but I remember ET's. We had one theater in Jackson that played it on one screen from June through December of 1982.
Posted by mizzoubuckeyeiowa
Member since Nov 2015
35395 posts
Posted on 3/19/21 at 2:23 am to
quote:

.I miss movies being in theaters for long runs


I don't.

Looking back nobody would tolerate it today.

Back then most theaters were just one big screen.

And if you had one movie be there for 6 months it was a pain in the arse.

Granted it wouldn't be the only movie showing but if it was PG rated, it was the only movie during the day and then an R-rated movie would be shown at night.

Basically, the earlier in the day, the lower the rating...

And night was always R.

So you'd have 4 movies that would just stay at the theaters forever. How many times can you watch Clash of the Titans or Benji the Hunted?
Posted by mizzoubuckeyeiowa
Member since Nov 2015
35395 posts
Posted on 3/19/21 at 2:33 am to
quote:

I'm too young to remember Star Wars' original opening and run, but I remember ET's. We had one theater in Jackson that played it on one screen from June through December of 1982.


Spielberg or the studios refused to release it on VHS.

It was the most infamous FU to the home video market.

They played the movie forever during its initial run, went silent for a few years and then re-released it theaters.

But they knew what they were doing because the re-release was a major hit.

Maybe Star Wars achieved this but its the only film I can think of that was a blockbuster years apart.
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