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House of Cards Was Tailor Made for Netflix Users - Literally
Posted on 3/5/13 at 11:20 am
Posted on 3/5/13 at 11:20 am
LINK
Don't know if anyone else knew this, but my wife brought this article to my attention. It is creepy as shite that Netflix collected all this data on its users and used that to create a show that it could almost guarantee would succeed.
One of the questions this raises: Will TV or movies now be solely driven by datapoints that suggest whether a show or film will be successful?
I would say this is already true. Look at the movies Hollywood has produced of late. Nothing about the majority of them screams "risky." TV is similar. Tried and true formulas for sitcoms will continue to be used.
But does this blatant use of exact data to determine what to create limit future generations of writers?
Don't know if anyone else knew this, but my wife brought this article to my attention. It is creepy as shite that Netflix collected all this data on its users and used that to create a show that it could almost guarantee would succeed.
One of the questions this raises: Will TV or movies now be solely driven by datapoints that suggest whether a show or film will be successful?
I would say this is already true. Look at the movies Hollywood has produced of late. Nothing about the majority of them screams "risky." TV is similar. Tried and true formulas for sitcoms will continue to be used.
But does this blatant use of exact data to determine what to create limit future generations of writers?
7
Posted on 3/5/13 at 11:21 am to LoveThatMoney
that;s very cool
Posted on 3/5/13 at 11:24 am to LoveThatMoney
Posted on 3/5/13 at 11:33 am to Freauxzen
quote:
Freauxzen
Are you saying this was discussed already or that the notion of using data metrics to create a successful movie (critically or otherwise) has been discussed?
Posted on 3/5/13 at 12:18 pm to LoveThatMoney
quote:in what way is it creepy?
It is creepy
Posted on 3/5/13 at 12:18 pm to LoveThatMoney
Not surprised about using statistics, etc in creating this show. I really wanted to like it because it has some really good qualities...acting, setting, cinematography. But the writing is odd and choppy a lot of the times. I watched 3 episodes and that was enough. The original British version was much better.
Posted on 3/5/13 at 12:33 pm to LoveThatMoney
quote:
But does this blatant use of exact data to determine what to create limit future generations of writers?
It probably will, but at least it will be limited to what they know we like rather than what they think we'll like the way it is now. Instead of sequels and reboots cashing in on established brands they can go for similar shows relying on our likelihood to view things on the NetFlix Recommended list.
I would also think the level of certainty they can get from this could actually lead to more shows being green lit. For example, Doll House got 2 seasons rather than just 1 partly because they did the 2nd one with a pay cut. What if knowing the level of success ahead of time would have allowed them 3 seasons at the season 2 rate? "Joss we think X number of people will watch a new show from you starring a former Buffy cast member. That is worth $X to us for 13 episodes, $Y for 24 episodes, and $Z for 36 episodes. Take your pick. "
This post was edited on 3/5/13 at 12:33 pm
Posted on 3/5/13 at 12:35 pm to LoveThatMoney
I read this article a few weeks ago and thought it was completely overblown. None of this seemed particularly surprising or revolutionary in any respect.
Posted on 3/5/13 at 12:38 pm to Teddy Ruxpin
quote:
None of this seemed particularly surprising or revolutionary in any respect.
It's more evolutionary than revolutionary, but the added certainty of relying on actual user data rather than estimates from polling will change how Hollywood works hopefully in a way that's better for consumers.
Posted on 3/5/13 at 12:41 pm to Teddy Ruxpin
quote:
None of this seemed particularly surprising or revolutionary in any respect.
I think the only "revolutionary" part is the use of Big Data applications to mine much more information than previously possible. I agree that the actual concept is not particularly novel.
Posted on 3/5/13 at 12:48 pm to LoveThatMoney
Watched a few episodes here and there, including the first couple. It was very meh. The occasional breaking of the 4th wall always came off cheesy and uninspired. It all makes sense now as Netflix didn't seem to want to create the next Breaking Bad/The Wire/Deadwood.
Posted on 3/5/13 at 12:50 pm to TigerinATL
quote:
It's more evolutionary than revolutionary, but the added certainty of relying on actual user data rather than estimates from polling will change how Hollywood works hopefully in a way that's better for consumers.
Yay! More remakes and sequels and comic book movies!
Posted on 3/5/13 at 1:07 pm to ColaTiger
You'll always have a segment of media producers that are looking to make what sells, and a segment that makes art for art's sake.
Eventually you'll have series tweaked for the individual, editing in and out the right amounts of violence and nudity and dialogue...
But you'll always have your alternatives.
Just because there are a ton of superhero and fairy tale movies out there doesn't mean that good movies aren't being made as well. The good movies are just not marketed as heavily.
Eventually you'll have series tweaked for the individual, editing in and out the right amounts of violence and nudity and dialogue...
But you'll always have your alternatives.
Just because there are a ton of superhero and fairy tale movies out there doesn't mean that good movies aren't being made as well. The good movies are just not marketed as heavily.
Posted on 3/5/13 at 1:10 pm to Fewer Kilometers
Believe me, I know. I have to search far and wide to find Carlos Reygadas' latest film
Posted on 3/5/13 at 1:30 pm to LoveThatMoney
Not surprised about using statistics, etc in creating this show. I really wanted to like it because it has some really good qualities...acting, setting, cinematography. But the writing is odd and choppy a lot of the times. I watched 3 episodes and that was enough. The original British version was much better.
Posted on 3/5/13 at 2:04 pm to LoveThatMoney
quote:
Are you saying this was discussed already or that the notion of using data metrics to create a successful movie (critically or otherwise) has been discussed?
I'm saying it's part of a larger discussion that I really enjoy.
Posted on 3/5/13 at 2:17 pm to Freauxzen
quote:
I'm saying it's part of a larger discussion that I really enjoy.
I gotcha. Just wasn't sure since it was just the link. I thought this was pretty amazing. I know collecting data and making programming that sells has been done for years, but I don't know that I've seen a company say, "Okay, We know people like David Fincher, Kevin Spacey, and BBC dramas." "How?" "We have millions of points of data that allow us to extrapolate this. 90% of our users watch a Kevin Spacey movie to completion and give it high marks. 85% of our users watch a David Fincher movie to completion and give it high marks. The BBC has a show that is not well known in the states, but Americans who have watched it watched the whole series in a span of 5 individual viewings and gave it high marks. This is what we need to do: get Kevin Spacey and David Fincher to collaborate in a remake of House of Cards."
That just baffles me.
Posted on 3/5/13 at 2:22 pm to LoveThatMoney
quote:
90% of our users watch a Kevin Spacey movie to completion
I didn't realize Spacey was making those kinds of movies.
Posted on 3/5/13 at 3:02 pm to ProjectP2294
quote:
quote:
90% of our users watch a Kevin Spacey movie to completion
I didn't realize Spacey was making those kinds of movies.
The other 10% watched Superman Returns.
Posted on 3/5/13 at 3:13 pm to Fewer Kilometers
quote:
The other 10% watched Superman Returns.
I was just pulling figures out of my arse, but that's funny right there.
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