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Former HBO Max Execs Say WB Discovery's Killing Off Diversity & Courting 'Middle America'

Posted on 8/29/22 at 9:41 am
Posted by imjustafatkid
Alabama
Member since Dec 2011
50304 posts
Posted on 8/29/22 at 9:41 am
LINK

If true, then this is a very great thing. The article is from The Daily Beast, so they try to paint it as the end of the world.

quote:

Former HBO Max executives say the streaming service has been left with few people of color to oversee its diverse slate of programming as Warner Bros. Discovery continues its ongoing corporate reshuffling.

The platform reportedly laid off close to 70 people this month. That includes the entire teams overseeing unscripted, kids and family, and international content, according to two former HBO Max execs who asked not to be named


All about race with these anonymous sources. They couldn't care less about good content. Only about quotas.

quote:

“I don’t think anyone knows just how white the staff is,” one former executive told The Daily Beast.

Former HBO Max staffers say there are barely any non-white people left in the upper ranks of content, with one naming Joey Chavez, an executive vice president of drama, as one of the few people of color still there. Because HBO Max and the original HBO channel operate somewhat independently, one former executive conceded that “there may be one Black woman on the HBO side. Maybe.”


Then we get to the kicker:

quote:

Discovery CEO David Zaslav was charged with helping Warner crawl out of a $50 billion hole. He came in like a wrecking ball, tearing up CNN’s $300 million streaming service CNN+ and vowing to pull the Warner-owned news channel away from “advocacy” journalism.


quote:

One former exec describes Discovery+ as a “more general audience platform that doesn’t have the specificity that HBO Max was tailored to. I think Discovery is just a very ‘all’ audience, [they] don’t wanna make things that are political, topical, alienate Middle America—more Chip and Joanna,” they said, referring to the home renovation show Fixer Upper: Welcome Home hosted by Chip and Joanna Gaines.


I mean...if Discovery wasn't facing a $50B hole prior to the merger, then I'd say they're doing far better than WB financially and that's probably why they're having this guy take over. This "former exec's" unwillingness to understand that the ship needs to be righted to become profitable probably has a lot to do with why she was fired.

Somehow the article came to the conclusion below, but this is the only sentence where this is mentioned and they have no quoted text mentioning this at all from their source(s). Based on the quoted text, I don't know how the author came to this conclusion. It doesn't seem like the people he interviewed have this view at all.

quote:

Overall, there’s a sense that HBO Max’s executives of color were just another casualty in the company’s quest to get itself out of debt, content quality be damned.


It's funny that they mentioned "content quality" here, because the people quoted never used the words "content quality" at all. All they care about is quotas, not quality.

quote:

“In terms of people seeing themselves reflected, whether it’s ethnic or LGBTQ, when you have people who are diverse, the lens with which they evaluate [content] factors in things that I think my white colleagues just don’t think about,” one former executive said.

“It’s deep,” said another. “What are they going to do with this disproportionate amount of people of color that were let go? They need to replace them in some capacity. Or do they not care? That’s what we’ve been told, that they just don’t care.”


Or, and stay with me here: corporations exist to make money. They care about making money. They can't exist on "$50B holes." If you think what you were doing was profitable (which is an assumption I'm making, because they never made this claim), then go start your own company and put out that content. Show the world that WB Discovery is wrong. No one has to hand you a paycheck for you to do that. I look forward to witnessing the results.
This post was edited on 8/29/22 at 10:10 am
Posted by Midget Death Squad
Meme Magic
Member since Oct 2008
24494 posts
Posted on 8/29/22 at 10:05 am to
quote:

WB Discovery's Killing Off Diversity & Courting 'Middle America'



we call this


Posted by Havoc
Member since Nov 2015
28181 posts
Posted on 8/29/22 at 11:19 am to
Wow I’m impressed. I really thought the acquisition would throw Discovery even more to the Left. Shocked to see actual logic and common sense being used.
Posted by BluegrassBelle
RIP Hefty Lefty - 1981-2019
Member since Nov 2010
98918 posts
Posted on 8/29/22 at 11:22 am to
I just don’t want to be inundated with another shitty shiplap show. Or 600 lb life deal.

I feel like that’s basically what’s on Discovery at this point.
Posted by Fewer Kilometers
Baton Rouge
Member since Dec 2007
36012 posts
Posted on 8/29/22 at 11:24 am to
quote:

another shitty shiplap show
If they're honest enough to name the series "Another Shitty Shiplap Show", I'm setting my DVR now.
Posted by Mstate
Birmingham
Member since Nov 2009
9662 posts
Posted on 8/29/22 at 11:24 am to
It blows my mind there are people out there that think likes this. Propaganda the past couple decades has done some work
Posted by Carson123987
Middle Court at the Rec
Member since Jul 2011
66377 posts
Posted on 8/29/22 at 11:28 am to
Posted by Havoc
Member since Nov 2015
28181 posts
Posted on 8/29/22 at 11:30 am to
I’m waiting for the other show to drop for Netflix re: anti-woke fallout. Maybe it has already started.

On a cursory look, their metrics are all over the place, high and low, but it’s not easy to read. Will a woke-fatigued subscriber cancel altogether, or just roll their eyes and watch another NF show, or another service? NF posted huge subscriber losses earlier in the year but apparently some good to moderate revenues recently.

And where can one see the results of wasting millions on garbage woke content that relatively few people watch? Would love to see the inner metrics for such things but will probably only see spin and excuses.
Posted by AUCom96
Alabama
Member since May 2020
4964 posts
Posted on 8/29/22 at 11:40 am to
quote:

people seeing themselves reflected


This phrase - which I've heard before for similar reasons - is so stupid. Before I started checking out of the content streamers, there were few shows I could watch that didn't have some gay romance involved and yet fewer than 10% or the US population identify as homosexual. Around 12% of the US population is african american and yet CBS is mandating 50% quotas for african americans on its programming. This is not nor has it even been about "people seeing themselves reflected", it's just pure social engineering.
Posted by teke184
Zachary, LA
Member since Jan 2007
94843 posts
Posted on 8/29/22 at 11:45 am to
WB’s got a huge hole to crawl out of but, from what I’m seeing, they are making long term enemies through the way they are doing it.


Cutting off Clint Eastwood’s production studio, dumping all kinds of material into the vault to dodge paying royalties, and shitcanning stuff like Batwoman is going to piss off a lot of people in the industry.
Posted by Esquire
Chiraq
Member since Apr 2014
11570 posts
Posted on 8/29/22 at 11:47 am to
Middle America has terrible taste in entertainment. It’s just going to be a bunch of reality shows about fat trashy people and/or hoarding trashy people.
Posted by teke184
Zachary, LA
Member since Jan 2007
94843 posts
Posted on 8/29/22 at 11:50 am to
Cheap trashy shows are at least more fiscally responsible than a lot of the artistic masturbation on some streaming services.


If something gets an audience and keeps it, it can justify the costs.

A lot of the really expensive shite being pushed doesn’t have an audience.
Posted by TotesMcGotes
New York, New York
Member since Mar 2009
27871 posts
Posted on 8/29/22 at 12:20 pm to
Consumers: Nothing is original and gone is film of yesteryear!

Also consumers:
quote:

Cheap trashy shows are at least more fiscally responsible than a lot of the artistic masturbation on some streaming services.


If something gets an audience and keeps it, it can justify the costs.

A lot of the really expensive shite being pushed doesn’t have an audience.
Posted by teke184
Zachary, LA
Member since Jan 2007
94843 posts
Posted on 8/29/22 at 12:33 pm to


There is a line between “This is interesting and new” and “I’m going to shove this story about a transsexual chimpanzee down your throat.”


If you are blowing a ton of money on something and giving it a prime timeslot, it better deliver.


GoT, Westworld, etc? Delivered, at least for the most part and justified the hype and money spend on production.

Something like Vinyl? Very expensive series pushed hard by HBO, Scorsese, etc, and it landed with a thud.


Do I necessarily like reality trash? No. But the kinds of shite the company has been trying to push as expensive series between HBO Max, the DC service, Discovery+, CNN+, has totally fricked their bottom line.

Reality trash to pad out the schedule is a stopgap measure to fix the books until the next great series comes along, which may not be immediately.
Posted by imjustafatkid
Alabama
Member since Dec 2011
50304 posts
Posted on 8/29/22 at 12:47 pm to
quote:

I just don’t want to be inundated with another shitty shiplap show. Or 600 lb life deal.



I don't see how they could possibly fit this into an "HBO" model.

I don't watch most of this stuff either. Fixer Upper was probably the only one I ever actually enjoyed, and that was mostly due to Chip and Joanna's rapport.

That being said, "Alone" on the Discovery app is a dang good show.
Posted by imjustafatkid
Alabama
Member since Dec 2011
50304 posts
Posted on 8/29/22 at 12:56 pm to
quote:

Do I necessarily like reality trash? No. But the kinds of shite the company has been trying to push as expensive series between HBO Max, the DC service, Discovery+, CNN+, has totally fricked their bottom line.



At least the DC shows gave us realistic stories while still maintaining the "representation." Negative Man's backstory in Doom Patrol where he struggles with abandoning his family to have an affair with a man is not something that I'd seen represented in TV or movies previously (yes, I'm sure it existed somewhere), and is far closer to reality than the glossy picture that is typically presented. You rarely ever see how such selfish sexual deviance destroys everyone around you represented in pop culture.
This post was edited on 8/29/22 at 12:58 pm
Posted by boxcarbarney
Above all things, be a man
Member since Jul 2007
22706 posts
Posted on 8/29/22 at 1:10 pm to
quote:

more general audience platform that doesn’t have the specificity that HBO Max was tailored to


Who, exactly, was HBO Max tailored to?
Posted by teke184
Zachary, LA
Member since Jan 2007
94843 posts
Posted on 8/29/22 at 1:20 pm to
Not going to knock the DC shows simply because I love the Harley Quinn cartoon.

That being said, there were some big money losers for the network in there due to either a state changing its tax credit laws or something similar. I want to say Swamp Thing was the casualty of that one. Not necessarily anyone in creative’s fault but possibly in the front office’s fault for green lighting it if the tax situation was in flux.
Posted by imjustafatkid
Alabama
Member since Dec 2011
50304 posts
Posted on 8/29/22 at 1:31 pm to
quote:

Who, exactly, was HBO Max tailored to?


That was in the article too, but I cut it out so the OP wouldn't be even longer than it already is.

quote:

An internal graphic comparing the audiences of Discovery+ and HBO Max showed a stark demographic difference between the two streamers. Where HBO Max is popular with diverse groups, single people, and drivers of hybrid cars, Discovery+ is popular with white, married people who drive SUVs, minivans, and “traveling buses.” HBO Max viewers are on TikTok and Instagram, while Discovery+ viewers use social media platforms Facebook and Twitter, with the added caveat, “if any.” HBO Max viewers have no kids. Discovery+ viewers are either “empty nesters” or have grandchildren. Discovery may be trying to pull HBO into its orbit as it focuses on what it does best.

HBO Max’s reality offerings presented an obvious sticking point for the new bosses. Where Discovery properties like TLC and HGTV send camera crews out to film what they can find, HBO Max’s offerings are more carefully crafted. They’re sometimes buoyed by stars like Selena Gomez or Steph Curry, who have the power to command big paychecks, and they’re noticeably sleeker, with smoother edits and more complicated camera set-ups adding to their budgets.
Posted by mizzoubuckeyeiowa
Member since Nov 2015
35440 posts
Posted on 8/29/22 at 1:44 pm to
Uh, Discovery+ is the most ridiculous platform only outdone by MTV.

Outside of a few travel and food shows, it's all Drag Queen shows, hook-up shows like 90 Day Fiance, High School Moms, Transgender shows, Tattoo shows...

...how is that courting Middle America?

Is it the great big fat people shows?
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