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Is adopting the slogan "Cheat Death" a fireable offense for a hospital CEO?
Posted on 4/4/13 at 1:46 pm
Posted on 4/4/13 at 1:46 pm
A local hospital around here just adopted the slogan "Cheat Death" for their new advertising campaign. This just seems like a horrible idea to me. Including the word death in the campaign is terrible. Apparently the hospice associated with this hospital is pissed. Is this a fireable offense for the CEO? (He apparently approved this slogan without running it by the board of directors, and also had every hospitalist who works there--like 22 doctors--all turn in there notice a month or two earlier). See the link--
LINK
LINK
6
Posted on 4/4/13 at 2:00 pm to Ric Flair
I don't know if it's a terminable offense but it would make me think twice about using their services. Wow! That's the best they can come up with? I'd fire the marketing agency first, then I would call Larry Tate.
Posted on 4/4/13 at 2:02 pm to Ric Flair
I would expect that slogan for a BALCO-type operation, not a legit hospital
Posted on 4/4/13 at 2:03 pm to Ric Flair
The slogan may be viewed as in poor taste but the CEO's vision is spot on for the new healthcare environment.
Posted on 4/4/13 at 3:22 pm to Ric Flair
Dumb idea. Maybe not a fireable idea, but dumb nonetheless.
Posted on 4/4/13 at 4:07 pm to Ric Flair
quote:
Is this a fireable offense for the CEO?
No.
But in conjunction with...
quote:
had every hospitalist who works there--like 22 doctors--all turn in there notice a month or two earlier
then yes.
Sounds like he failed in getting a service agreement signed for his hospital with that hospitalists group. THAT is a firable offense.
Posted on 4/4/13 at 4:07 pm to wiltznucs
quote:
The slogan may be viewed as in poor taste but the CEO's vision is spot on for the new healthcare environment.
I laughed
Posted on 4/4/13 at 5:06 pm to Ric Flair
quote:
Is adopting the slogan "Cheat Death" . . .
That slogan seems reasonable to me. Maybe you didn't see the backside of those shirts?
Posted on 4/4/13 at 5:12 pm to NC_Tigah
I'm assuming you don't work for Gaston Memorial. Are you affiliated with CMC or Presby, or on your own?
Posted on 4/4/13 at 5:23 pm to Ric Flair
quote:No. Just having a little fun. I know several folks who work at GMH. Good people.
Gaston Memorial
Posted on 4/5/13 at 11:52 am to NC_Tigah
The slogan got the hospital some coverage in the national media today (NY Post, CBS, etc). I know that any publicity is supposed to be good publicity, but I don't think that's true in this case.
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