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Investing in a private company

Posted on 6/12/18 at 1:03 pm
Posted by mule74
Watersound Beach
Member since Nov 2004
11285 posts
Posted on 6/12/18 at 1:03 pm
Quick synopsis: I work for a large insurance broker. Currently privately held. For the first time last week we took on outside private equity money from a publically traded private equity firm. Part of the purpose of that was revealed to us in a letter from our Founder/CEO, which he says was to provide liquidity for employees that are qualified investors to buy equity in the firm. Minimum investment $100k and shares are priced at $1.50.

I have never invested in a private company before. My assumption is that we will not receive annual profit distributions. More than likely, I believe that we will go public in the next 5-10 years.

I hate when people come here an ask open ended questions, but I feel somewhat out of my depth. What are my considerations here?

More than likely I am going to do this because I do think there could be a multiple return if/when we go public.
Posted by ATLdawg25
Atlanta, GA
Member since Oct 2014
4370 posts
Posted on 6/12/18 at 1:16 pm to
What happens if the company doesn't go public?
Posted by eng08
Member since Jan 2013
5997 posts
Posted on 6/12/18 at 1:28 pm to
Who’s buying? Are the executives throwing every penny they have and can borrow into this offering?

Are you confident with the companies financial position? Are they making good decisions from what you can tell?

I have had several friends go through similar offerings in the past and each one was extremely successful. They were all defense related 80’s/90’s companies, but the tell tale sign was the executives taking out second mortgages to buy stock pre IPO.
Posted by foshizzle
Washington DC metro
Member since Mar 2008
40599 posts
Posted on 6/12/18 at 1:29 pm to
quote:

I feel somewhat out of my depth.


Then you probably shouldn't do it. Invest in what you know.

That said, the way you profit from it is through distributions, or of course selling your share. Even if it never goes public you can sell your share if you find a willing buyer. It's just much harder to do, which is why going public usually creates great returns.

The major danger is if the founder (and/or his friends) retains a majority stake so that you have no real say in how the company is run.
Posted by raw dog
Baton Rouge
Member since Nov 2011
483 posts
Posted on 6/12/18 at 1:43 pm to
It's just an incredibly illiquid investment, and how are you supposed to get comfortable with the valuation?
Posted by mule74
Watersound Beach
Member since Nov 2004
11285 posts
Posted on 6/12/18 at 2:26 pm to
quote:

Who’s buying? Are the executives throwing every penny they have and can borrow into this offering?


I think it's likely that this offering will oversubscribe.

quote:

Are you confident with the companies financial position? Are they making good decisions from what you can tell?


We are beating the competition and gaining market share every year.
This post was edited on 6/12/18 at 3:36 pm
Posted by anewguy
BR
Member since Mar 2017
1239 posts
Posted on 6/12/18 at 2:53 pm to
Mergers in the insurance industry are not going to slow down. If you think the growth is going to continue, and understand the investment I say go for it.

What niche do yall write in?
Posted by mule74
Watersound Beach
Member since Nov 2004
11285 posts
Posted on 6/12/18 at 3:18 pm to
quote:

What niche do yall write in?


P&C ... 95% commercial lines with some ancillary personal lines and benefits.
Posted by anewguy
BR
Member since Mar 2017
1239 posts
Posted on 6/12/18 at 3:49 pm to
Anything specific or just general commercial?
Posted by mule74
Watersound Beach
Member since Nov 2004
11285 posts
Posted on 6/12/18 at 3:56 pm to
First off, we're wholesale just so you understand that.

All of our brokers have different specialties. I'm a casualty broker. I specialize in construction, manufacturing and O&G business.

Posted by foshizzle
Washington DC metro
Member since Mar 2008
40599 posts
Posted on 6/12/18 at 6:40 pm to
quote:

It's just an incredibly illiquid investment, and how are you supposed to get comfortable with the valuation?


If you are expert in the field then you can guesstimate a value. That's just the thing about private equity - you aren't competing with Wall Street analysts and hedge funders looking for an edge in a public market. It's private, and so if you are investing in an area where you actually do know something you may have a genuine information edge.
Posted by barry
Location, Location, Location
Member since Aug 2006
50337 posts
Posted on 6/12/18 at 8:36 pm to
Just remember you are enhancing your risk by doing so but could be a great opportunity and insurance is a fairly safe industry. You know your company.
Posted by Joshjrn
Baton Rouge
Member since Dec 2008
26977 posts
Posted on 6/12/18 at 9:47 pm to
How big of a company?

One of my big takeaways from BE in law school was to never be a minority equity holder in a closely held company. You open yourself up to all kinds of shenanigans.
Posted by FOBW
N.O.
Member since Sep 2016
297 posts
Posted on 6/12/18 at 10:27 pm to
Legit private equity firm bought a stake. How big a stake and what valuation compared to the $1.50/share available to the employees.

What % of the company is available to the employees?

Sounds like owners and private equity firms plan on cashing out at some point and want to keep the horses hitched to the wagon pulling hard to the finish line.

Go for it, it is only money.
Posted by RemouladeSawce
Uranus
Member since Sep 2008
13905 posts
Posted on 6/12/18 at 10:56 pm to
Step 0 is to get the memorandum (or whatever has been thrown together) in the hands of counsel that frequently does placements.
Posted by brian_wilson
Member since Oct 2016
3581 posts
Posted on 6/13/18 at 10:19 am to
I bought into a private company. Don't believe the cash flow projections / growth projections.

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