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Started By
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How did Subway move past McDonald's?
Posted on 12/8/12 at 9:59 am
Posted on 12/8/12 at 9:59 am
LINK
quote:
March 8, 2011
It's official: the Subway sandwich chain has surpassed McDonald's Corp. as the world's largest restaurant chain, in terms of units.
At the end of last year, Subway had 33,749 restaurants worldwide, compared to McDonald's 32,737. The burger giant disclosed its year-end store count in a Securities and Exchange Commission filing late last month.
17
Posted on 12/8/12 at 10:00 am to Kafka
Posted on 12/8/12 at 10:00 am to Kafka
well duh! a 12 inch meatball on white is healthier than a mcdonalds burger! don't you watch the commercials?
Posted on 12/8/12 at 10:00 am to Kafka
It's the health movement
Posted on 12/8/12 at 10:00 am to Kafka
Well subway is a lot cheaper and easier to open. They are everywhere.
Posted on 12/8/12 at 10:00 am to Kafka
They are in the WalMarks out here....are they in all WalMarks now? If so that could help explain it.
Posted on 12/8/12 at 10:00 am to Kafka
Smaller footprints, build in strip malls
Posted on 12/8/12 at 10:01 am to Kafka
It's probabaly way cheaper to build a subway
Plus they have like 2 in my town.. And I don't even live in a big town
Lafayette probabaly has like 8
Plus they have like 2 in my town.. And I don't even live in a big town
Lafayette probabaly has like 8
Posted on 12/8/12 at 10:01 am to Kafka
Strip Malls
/thread
/thread
Posted on 12/8/12 at 10:01 am to Kafka
quote:
How did Subway move past McDonald's?
think about it, think about how much space/equipment is needed to operate a subway as opposed to the McDonald's
i believe Subway has been beating McDonalds in the US for quite some time now
Posted on 12/8/12 at 10:01 am to bigberg2000
yep, lower operating costs, smaller real estate needs, etc
Posted on 12/8/12 at 10:02 am to Kafka
They have the inside track on the health-fast food market.
Posted on 12/8/12 at 10:03 am to Biff Tannen
seems like every subway I see is empty and mcdonalds is packed. that goes for international also.
Posted on 12/8/12 at 10:03 am to Kafka
College campuses and schools and hospitals and other public places are more willing to put a subway in them because they can say they are trying to be healthy. Also, people like to order a double meat footlong cheese bread bacon with cheese sandwich and say its healthy because Subway did an awesome marketing campaign and their name is now synonymous with health.
Posted on 12/8/12 at 10:04 am to BRgetthenet
Yep they are in every hospital in BR.
Smaller footprint = smaller investment = more people opening one or ten
Smaller footprint = smaller investment = more people opening one or ten
Posted on 12/8/12 at 10:04 am to Kafka
Don't really need a lot of people to operate a Subway either. Usually only three at Subway's, unless during lunch hour.
McDonald's has what, like 10+?
McDonald's has what, like 10+?
Posted on 12/8/12 at 10:07 am to bigberg2000
quote:
Well subway is a lot cheaper and easier to open. They are everywhere.
agreed...you can open a subway in a small space with only one or two employees...eqipment is basically as series of chafing dishes and a toaster oven...
McD's are typically stand-alone buildings on high dollar property and take a half dozen employees any time the doors are open...equipment consists of major stuff, like fryers, etc...
Posted on 12/8/12 at 10:08 am to Spankum
Subways franchise rules are also more lax. They will give one to anyone and let you put it anywhere...even across from another subway. McDonald's gives territories and is more strict.
Posted on 12/8/12 at 10:11 am to Spankum
That has zero to do with it.
If mcdonalds were the more wanted product the investment would be worth it. But they are not.
Their food is garbage. At least subway has a few tasty sandwiches.
If mcdonalds were the more wanted product the investment would be worth it. But they are not.
Their food is garbage. At least subway has a few tasty sandwiches.
Posted on 12/8/12 at 10:12 am to Kafka
cost to franchise
don't you need like 1-2 mill to open a Mcd's.... "when you purchase a new restaurant (40% of the total cost)....The down payment must come from non-borrowed personal resources.....you need a minimum of $300,000 of non-borrowed personal resources to be considered to open a McDonald's franchise."
it's only like 100k for a subway
you can own 4 subways free and clear, or 40% of a McDonalds with 600k left in debt
don't you need like 1-2 mill to open a Mcd's.... "when you purchase a new restaurant (40% of the total cost)....The down payment must come from non-borrowed personal resources.....you need a minimum of $300,000 of non-borrowed personal resources to be considered to open a McDonald's franchise."
it's only like 100k for a subway
quote:
The initial franchise fee is $15,000, and total investment can be as low as $78,600.
you can own 4 subways free and clear, or 40% of a McDonalds with 600k left in debt
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