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Started By
Message
1
Posted on 4/24/13 at 8:11 pm to jacks40
quote:
Completely at a loss as to why this matters.
Is it nostalgia or some stubborn mindset to keep pretending sports and corporate America aren't 1 in the same?
Check my earlier post.
Posted on 4/24/13 at 8:25 pm to BamaHater
quote:im completely fine with this.
What about the Peach Bowl presented by Chick-Fila Bowl
Posted on 4/24/13 at 9:08 pm to Dr RC
quote:
the less corporate names for bowls the better.
Posted on 4/24/13 at 9:09 pm to Kafka
quote:
The Colonel Toddy Swallows Chick-fil-A Bowl
Posted on 4/24/13 at 10:08 pm to dawgfan24348
I never stopped calling it the Peach Bowl 
Posted on 4/25/13 at 12:12 am to FootballNostradamus
quote:
I never stopped calling it the Peach Bowl
You sir, are a fricking bad arse
This post was edited on 4/25/13 at 12:13 am
Posted on 4/25/13 at 12:17 am to LSULyle00690
I say change the sugar, rose, orange, fiesta, and cotton to Allstate bowl, Vizio bowl, Discover bowl, tostitos bowl, and AT&T bowl
Posted on 4/25/13 at 8:32 am to Bama Bird
quote:fricking Independence Bowl just got that treatment this year. No more Indy Bowl.
Please make this happen. I'm fine with bowls being the Chickfila Peach Bowl, or the Capital One Citrus Bowl, but let's end the corporate names
Posted on 4/25/13 at 8:35 am to alajones
Louisiana Tech will turn down their bid if it isn't still called the Chik Fil A Bowl.
Posted on 4/25/13 at 8:48 am to jacks40
quote:
Completely at a loss as to why this matters.
Is it nostalgia or some stubborn mindset to keep pretending sports and corporate America aren't 1 in the same?
IMO these bowls committees are really devaluing their brands by allowing sponsors to rename the bowls. Yes, they are making money because of the TV deals and sponsorships, but let's not act like fan bases are as excited to go to the Restaurant Bowl or the Lawn Equipment Bowl. The name brand is gone and with that the importance in many fan's eyes of the event.
If you asked 10 CFB fans 9 of them would say they prefer the old ways. Which is what committees should be listening to. Because it is just as important to get fanbases to come to your town for a few days as it is to get people to watch your bowl game on TV.
To make a long winded opinion longer, these committees are whoring out their bowls for a little money but missing the big picture and therefore offering less of a product to the fans.
Posted on 4/25/13 at 9:23 am to alajones
This is the best CFB news I have heard in a while. When compared to the Rose, Sugar, Orange, Cotton, etc, the "Chick-fil-A bowl" sounds terrible.
I completely agree that in the long-term it waters down the brand and devalues the commodity in the long run.
If the sponsors need their name in there, then yes the "Chick-fil-a Peach Bowl" is fine. When Auburn played in the bowl a few years ago I went and told everyone I was going to the Peach bowl...they all knew what I was talking about even though it has been years since it has been called that.
I completely agree that in the long-term it waters down the brand and devalues the commodity in the long run.
If the sponsors need their name in there, then yes the "Chick-fil-a Peach Bowl" is fine. When Auburn played in the bowl a few years ago I went and told everyone I was going to the Peach bowl...they all knew what I was talking about even though it has been years since it has been called that.
Posted on 4/28/13 at 6:45 pm to JBeam
The TigerDroppings.Com OT-Lounge PIIHB Bowl played in North Baton Rouge, Louisiana.
Posted on 4/28/13 at 8:21 pm to GumBro Jackson
this
and this
A bowl with a purely corporate name comes off cheaper and less prestigious to the average person.
St Petersburg Bowl just flat out sounds better than Beef 'O'Brady's Bowl. Same for something like Copper Bowl vs Insight.com/Buffalo Wild Wings Bowl.
Also, the longer a bowl has been around, the more likely people think of it as a good game to end up in even if its slipped down the totem poll. You can't keep that equity with the public if you drop the traditional name for a purely corporate name.
Independence Bowl has brand recognition. People know that its been around for many years. They somewhat expect to see it each bowl season. They know it usually has at least one if not two teams from major conferences.
AdvoCare V100 Bowl does not have that. People won't have any idea what conferences it generally associates with. They won't know its an older bowl. It sounds like a bowl that changes names every few years and was created for 6-6 Sun Belt/MAC matchups.
While they may be making a little bit more money short term, by dropping their longtime name they just devalued their bowl longterm.
quote:
IMO these bowls committees are really devaluing their brands by allowing sponsors to rename the bowls. Yes, they are making money because of the TV deals and sponsorships, but let's not act like fan bases are as excited to go to the Restaurant Bowl or the Lawn Equipment Bowl. The name brand is gone and with that the importance in many fan's eyes of the event.
and this
quote:
I completely agree that in the long-term it waters down the brand and devalues the commodity in the long run.
If the sponsors need their name in there, then yes the "Chick-fil-a Peach Bowl" is fine. When Auburn played in the bowl a few years ago I went and told everyone I was going to the Peach bowl...they all knew what I was talking about even though it has been years since it has been called that.
A bowl with a purely corporate name comes off cheaper and less prestigious to the average person.
St Petersburg Bowl just flat out sounds better than Beef 'O'Brady's Bowl. Same for something like Copper Bowl vs Insight.com/Buffalo Wild Wings Bowl.
Also, the longer a bowl has been around, the more likely people think of it as a good game to end up in even if its slipped down the totem poll. You can't keep that equity with the public if you drop the traditional name for a purely corporate name.
Independence Bowl has brand recognition. People know that its been around for many years. They somewhat expect to see it each bowl season. They know it usually has at least one if not two teams from major conferences.
AdvoCare V100 Bowl does not have that. People won't have any idea what conferences it generally associates with. They won't know its an older bowl. It sounds like a bowl that changes names every few years and was created for 6-6 Sun Belt/MAC matchups.
While they may be making a little bit more money short term, by dropping their longtime name they just devalued their bowl longterm.
This post was edited on 4/28/13 at 8:27 pm
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