Coffee on steak?

I saw it on food network. A famous steakhouse in Chicago I think rolls their filet in coffee.

I did it on some bone in pork chops and it was great, like adding another salt component. I will be using in some other meats in the future.

LINK


My son bought this rub for me when we were at the beach. I've used it to great affect on ribs. I have a tri-tip in the fridge that will be getting a healthy dose of this come Sunday. Coffee adds a chocolatey, earthy flavor. Perhaps a little mesquite and oak when cooking beef....... Mmmmmmm.....