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Why are CVS and Walgreens stores always close to each other?

Posted on 11/3/10 at 6:33 pm
Posted by robce22
Member since Jun 2009
205 posts
Posted on 11/3/10 at 6:33 pm
Thanks
Posted by Bob Sacamano
Houston, TX
Member since Oct 2008
5276 posts
Posted on 11/3/10 at 6:36 pm to
Same reason many Home Depot's are close to Lowe's.
Posted by Golfer
Member since Nov 2005
75052 posts
Posted on 11/3/10 at 6:42 pm to
1. GIS data identifies that location as the most ideal for that retail idenity.

2. Prevalent marketing theory: consumer identifies a location as being where a certain type of store is (pharmacy, hotels, grocery) and will simply pick one at random each time. Essentially it supersedes brand loyalty.
Posted by robce22
Member since Jun 2009
205 posts
Posted on 11/3/10 at 6:43 pm to
Thanks!
This post was edited on 11/3/10 at 6:44 pm
Posted by Golfer
Member since Nov 2005
75052 posts
Posted on 11/3/10 at 6:45 pm to
quote:

What is the thinking behind this business model?


See above.

The American consumer is driven by convenience. So say you walk into Home Depot and they are out of your item and the clerk notes it will be restocked tomorrow.

You don't wait for it, you drive 1/2 mile down the road to Lowes and get it.
Posted by 1p56
Thats da admin who banned my avatar
Member since Aug 2010
1751 posts
Posted on 11/3/10 at 9:02 pm to
Walgreens spends all kinds of boatloads of the money and time doing market research and realestate diligence.

CVS just plops down next door.

CVS FTW.
This post was edited on 11/3/10 at 9:03 pm
Posted by LSUDad
Still on the move
Member since May 2004
58633 posts
Posted on 11/4/10 at 7:11 am to
Burger King and Mc's in the same area, same thing.
Posted by ScoopAndScore
baton rouge
Member since Oct 2008
11944 posts
Posted on 11/4/10 at 8:25 am to
Same reason McD and BK are close, Popeyes and Church's, etc etc. Competition and customer overflow.
Posted by kfizzle85
Member since Dec 2005
22022 posts
Posted on 11/4/10 at 9:12 am to
quote:

convenience


Pretty much priority #1 in virtually every decision I make. Time value of life is infinitely more powerful (over me) than the time value of money.
Posted by wickowick
Head of Island
Member since Dec 2006
45786 posts
Posted on 11/4/10 at 10:06 am to
If I remember correctly from marketing, the fast food joints, and restaurants in general benefit from being grouped together instead of standing alone. The thinking is that it becomes a destination location when multiple items or choices can be found and people will travel to eat there. Therefore the individual stores benefit from having competition.
Posted by Chad504boy
4 posts
Member since Feb 2005
166035 posts
Posted on 11/4/10 at 10:40 am to
Same reason why you have gas stations both next door and across the street.
Posted by deuceiswild
South La
Member since Nov 2007
4158 posts
Posted on 11/4/10 at 1:03 pm to
quote:

Same reason many Home Depot's are close to Lowe's.


This is true in many cases, but you'll find it even more true when you compare Lowes to Wal Mart.
Posted by kbro
North Carolina, via NOLA
Member since Jan 2007
5014 posts
Posted on 11/4/10 at 2:49 pm to
quote:

Why are CVS and Walgreens stores always close to each other?


Same reason all the hookers are on Decatur St.
Posted by LSUAfro
Baton Rouge
Member since Aug 2005
12775 posts
Posted on 11/4/10 at 2:53 pm to
quote:

Same reason all the hookers are on Decatur St.


I didn't understand before, but I do now. I do Now.
Posted by DieSmilen
My Rubbermaid Desk
Member since Dec 2007
1725 posts
Posted on 11/5/10 at 3:36 pm to
I remember reading an article back in 2001 that talked about how much money McDonalds spends on research before they open a store. The article quoted some big wig at Burger King who said something on the lines of "we don't spend any money researching store locations, we figure if it's good enough for McDonalds it's good enough for us.
Posted by Paul Allen
Montauk, NY
Member since Nov 2007
75097 posts
Posted on 11/5/10 at 8:14 pm to
McDonalds is a real estate company that happens to sell hamburgers.


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