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Posted on 3/8/21 at 9:36 pm to Aspercel
quote:I told hubs save the ring and spend that money on trips. I like memories more than jewelry
You know how much more fun that would be to spend on many many other things?
Posted on 3/8/21 at 9:36 pm to t00f
How an Ad Campaign Invented the Diamond Engagement Ring
In the 1930s, few Americans proposed with the precious stone. Then everything changed.
In the 1930s, few Americans proposed with the precious stone. Then everything changed.
quote:
That invention is surprisingly recent: Epstein traces its origins to the discovery of massive diamond mines in South Africa in the late 19th century, which for the first time flooded world markets with diamonds. The British businessmen operating the South African mines recognized that only by maintaining the fiction that diamonds were scarce and inherently valuable could they protect their investments and buoy diamond prices. They did so by launching a South Africa–based cartel, De Beers Consolidated Mines, Ltd. (now De Beers), in 1888, and meticulously extending the company's control over all facets of the diamond trade in the ensuing decades.
Most remarkably, De Beers manipulated not just supply but demand. In 1938, amid the ravages of the Depression and the rumblings of war, Harry Oppenheimer, the De Beers founder's son, recruited the New York–based ad agency N.W. Ayer to burnish the image of diamonds in the United States, where the practice of giving diamond engagement rings had been unevenly gaining traction for years, but where the diamonds sold were increasingly small and low-quality.
Meanwhile, the price of diamonds was falling around the world. The folks at Ayer set out to persuade young men that diamonds (and only diamonds) were synonymous with romance, and that the measure of a man's love (and even his personal and professional success) was directly proportional to the size and quality of the diamond he purchased. Young women, in turn, had to be convinced that courtship concluded, invariably, in a diamond.
Ayer insinuated these messages into the nooks and crannies of popular culture. It marketed an idea, not a diamond or brand:
quote:In its 1947 strategy plan, the advertising agency ... outlined a subtle program that included arranging for lecturers to visit high schools across the country. "All of these lectures revolve around the diamond engagement ring, and are reaching thousands of girls in their assemblies, classes and informal meetings in our leading educational institutions," the agency explained in a memorandum to De Beers. The agency had organized, in 1946, a weekly service called "Hollywood Personalities," which provided 125 leading newspapers with descriptions of the diamonds worn by movie stars. ... In 1947, the agency commissioned a series of portraits of "engaged socialites." The idea was to create prestigious "role models" for the poorer middle-class wage-earners. The advertising agency explained, in its 1948 strategy paper, "We spread the word of diamonds worn by stars of screen and stage, by wives and daughters of political leaders, by any woman who can make the grocer's wife and the mechanic's sweetheart say 'I wish I had what she has.'"
Movie idols, the paragons of romance for the mass audience, would be given diamonds to use as their symbols of indestructible love. In addition, the agency suggested offering stories and society photographs to selected magazines and newspapers which would reinforce the link between diamonds and romance. Stories would stress the size of diamonds that celebrities presented to their loved ones, and photographs would conspicuously show the glittering stone on the hand of a well-known woman. Fashion designers would talk on radio programs about the "trend towards diamonds" that Ayer planned to start. ...
Posted on 3/8/21 at 9:36 pm to t00f
This thread is for the new money trash. Do you not have any family heirloom diamonds you can just reset in a new band?
Posted on 3/8/21 at 9:37 pm to madamsquirrel
I’d still prefer a horse.
Or a fancy French saddle.
it’s an addiction
Or a fancy French saddle.
it’s an addiction
Posted on 3/8/21 at 9:38 pm to madamsquirrel
that cuz you are on of the good ones MS
Kup, save yur money, not sure for what tho
Kup, save yur money, not sure for what tho
Posted on 3/8/21 at 9:38 pm to t00f
1.5ct moissanite engagement ring with vvs1 diamonds around it.
Band was an estate sale order. 1.3ct total old school european cut diamonds in platinum band.
Both look amazing. And not going with a diamond on the stone and instead going with the more fiery moissanite saved me 11k.
Having seen both side by side, a diamond does not compare.
Band was an estate sale order. 1.3ct total old school european cut diamonds in platinum band.
Both look amazing. And not going with a diamond on the stone and instead going with the more fiery moissanite saved me 11k.
Having seen both side by side, a diamond does not compare.
Posted on 3/8/21 at 9:39 pm to Winston Cup
Ummm...
You don’t ruin an antique ring by resetting it to look like every new generic ring out there.
maybe Cody needs to help you out.
You don’t ruin an antique ring by resetting it to look like every new generic ring out there.
maybe Cody needs to help you out.
Posted on 3/8/21 at 9:40 pm to t00f
Hey!
I get nothing for saying I don’t want an expensive ring?
I get nothing for saying I don’t want an expensive ring?
Posted on 3/8/21 at 9:41 pm to Aspercel
you too Aspy!
but the point is, buying a big rock is bullshite
but the point is, buying a big rock is bullshite
Posted on 3/8/21 at 9:42 pm to t00f
Diamonds are the female equivalent to truck nuts.
Posted on 3/8/21 at 9:42 pm to t00f
I gave my wife a family ring. I didn't have to buy shite.
Posted on 3/8/21 at 9:42 pm to X123F45
Moissanite is very beautiful, I agree.
Posted on 3/8/21 at 9:42 pm to t00f
Eh, I still want horses. I’m not one of the good ones.
Posted on 3/8/21 at 9:42 pm to t00f
quote:
buying a big rock is bullshite
Not really. It’s no different than investing in gold.
Posted on 3/8/21 at 9:42 pm to teke184
quote:
Women compare this shite with each other and want to have the best ring possible out of all their friends and coworkers.
Not as many Gen Z and younger millennials. More of a Gen x thing. Younger people aren’t into jewelry like previous generations.
Posted on 3/8/21 at 9:44 pm to madamsquirrel
quote:
I told hubs save the ring and spend that money on trips. I like memories more than jewelry
Which one? Aren’t you on your 3rd or 4th husband?
Posted on 3/8/21 at 9:46 pm to Aspercel
You are a good one too
I don't even like diamonds. My husband told me the ring I wanted made him look like a cheap arse
One of my good friends (who has money but is cheap) has a sapphire that is gorgeous.
One of my other friends has multiple estate sale rings to change depending on her outfit/occasion.
My daughter did some kind of single ring thing (no seperate engagement ring and band)
I just realized I know a bunch of hippies
I don't even like diamonds. My husband told me the ring I wanted made him look like a cheap arse
One of my good friends (who has money but is cheap) has a sapphire that is gorgeous.
One of my other friends has multiple estate sale rings to change depending on her outfit/occasion.
My daughter did some kind of single ring thing (no seperate engagement ring and band)
I just realized I know a bunch of hippies
Posted on 3/8/21 at 9:46 pm to Aspercel
So a donkey and some maple syrup?
Posted on 3/8/21 at 9:47 pm to Paul Allen
quote:
Not as many Gen Z and younger millennials. More of a Gen x thing. Younger people aren’t into jewelry like previous generations
A tribal tattoo is so much more meaningful.
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