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re: What happened to Victoria's Secret?
Posted on 10/21/20 at 9:48 am to GeauxTigerTM
Posted on 10/21/20 at 9:48 am to GeauxTigerTM
Look around. The average American looks like these women. They are catering their advertising to the average woman, not husbands and boyfriends who want their size 16 wife to suddenly look like a supermodel simply by wearing a bra and panties.
1
Posted on 10/21/20 at 9:50 am to LSUFanHouston
The average woman didn't look like that 15 years ago either but VS didn't have fat or ugly models.
Posted on 10/21/20 at 9:52 am to fallguy_1978
quote:
The average woman didn't look like that 15 years ago either but VS didn't have fat or ugly models.
15 years ago VS was a more exclusive brand.
Today they are trying to be more mass market.
Posted on 10/21/20 at 9:59 am to LSUFanHouston
quote:
15 years ago VS was a more exclusive brand.
I worked there in college and I'm just gonna call BS on this.
Posted on 10/21/20 at 10:12 am to LNCHBOX
quote:
I worked there in college and I'm just gonna call BS on this.
I feel like there are some stories here...
Posted on 10/21/20 at 10:15 am to LSUFanHouston
quote:
I feel like there are some stories here...
A single college guy working with a bunch of college girls in a lingerie store, yea there are stories
Posted on 10/21/20 at 10:17 am to JetsetNuggs
I've never seen that version before. Posted on 10/21/20 at 10:29 am to GeauxTigerTM
The ENTIRE point of marketing your clothes with attractive models (of both sexes, really) was to make the consumer feel, subconsciously, that if he/she bought those clothes they would look like the hot model in the magazine, commercial, etc. Hell, even as a man, if I see an ad for a shirt on a guy in good shape I am probably more apt to buy it than if the same shirt was on some fat, doughey looking bozo. I don't really want to look like that guy (even though, realistically, I'm probably much closer to him than the model).
I can't imagine there are a ton of women looking at this thinking "Wow! That fat slob looks great in those bra and panties. I want to look just like her!!" Same for men. They aren't interested in buying something that they think (by virtue of seeing the picture) makes their wife/girlfriend look like a fat slob.
This is virtue signaling without regard as to how such marketing as an impact on potential business. Your marketing approach should aim to generate MORE business...not push customers away.
I can't imagine there are a ton of women looking at this thinking "Wow! That fat slob looks great in those bra and panties. I want to look just like her!!" Same for men. They aren't interested in buying something that they think (by virtue of seeing the picture) makes their wife/girlfriend look like a fat slob.
This is virtue signaling without regard as to how such marketing as an impact on potential business. Your marketing approach should aim to generate MORE business...not push customers away.
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