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Started By
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The demise of Harley Davidson
Posted on 5/20/20 at 8:05 am
Posted on 5/20/20 at 8:05 am
quote:
Harley invested millions in marketing to create an in-your-face tough-guy image that simply isn't connecting with younger riders. This decision was made years ago, aimed at attracting Baby Boomers who didn't see themselves as hippies, but it's left a lasting, dated impression of the brand in the minds of most Americans.
But Harley is also a victim of the political environment it created. Unable to stave off foreign competition, all-American Harley once asked the Reagan administration to protect its market share with tariffs. The administration complied, which set a dangerous precedent for Harley as a politically protected American manufacturer. So when Europe imposed retaliatory tariffs on American goods in response to recent U.S. trade policy, they targeted three all-American categories: blue jeans, bourbon, and big motorcycles. Sales were already struggling in the U.S.; they tanked in Europe. To dodge the tariffs, Harley tried to move some production to local markets, but that backfired when the company was lambasted by President Donald Trump and other politicians for outsourcing labor. Even Harley's most loyal customers saw the move as betraying the company's blue-collar American roots.
LINK
Posted on 5/20/20 at 8:07 am to TejasHorn
if you ride a motorcycle you are a fig
Posted on 5/20/20 at 8:07 am to TejasHorn
quote:
all-American Harley once asked the Reagan administration to protect its market share with tariffs. The administration complied
Hell yeah, that’s real American Conservatism!
Posted on 5/20/20 at 8:08 am to TejasHorn
We really need to look at companies that hire foreigners over US citizens. We need to protect America and the American worker.
Posted on 5/20/20 at 8:09 am to Damone
The idea is that the tariffs are temporary (like 5 years) and roll back at a certain clip each year.
The idea is to buy time for a business to reorganize and make themselves competitive without the tariffs to protect them.
The idea is to buy time for a business to reorganize and make themselves competitive without the tariffs to protect them.
Posted on 5/20/20 at 8:09 am to poncho villa
Lot of folks figured out falling over hurts.
You can do everything right and still end up on the pavement.
You can do everything right and still end up on the pavement.
Posted on 5/20/20 at 8:10 am to Picayuner
Harley has a niche market, similar to nascar.
There are profits to be had in that niche, but also limits to their reach.
There are profits to be had in that niche, but also limits to their reach.
Posted on 5/20/20 at 8:14 am to TejasHorn
Reagan saved that company. Thirty years later they want move production to another country. Kinda reminds me of the dummy Kratz. They are free because they are Americans, but shite on America at every turn. I wish the progs would move with Harley Davidson to another country
Posted on 5/20/20 at 8:15 am to TejasHorn
Marketing image aside... Harley makes some good bikes.
Their problem is the same problem all US mfg's face, imports (mostly Japanese brands..) also make good products for less.
Their problem is the same problem all US mfg's face, imports (mostly Japanese brands..) also make good products for less.
Posted on 5/20/20 at 8:19 am to TejasHorn
They should cater to the snowflakes and make mopeds.
Posted on 5/20/20 at 8:20 am to TejasHorn
Darth wearing mom jeans is what killed the image.
Posted on 5/20/20 at 8:20 am to TejasHorn
Harleys are too expensive for young people. That's why most people who ride them seem to be retirees.
Posted on 5/20/20 at 8:24 am to TejasHorn
Is it me, or does the dude in the video come off as a fricking dick?
Posted on 5/20/20 at 8:24 am to Damone
quote:
all-American Harley once asked the Reagan administration to protect its market share with tariffs. The administration complied
Eff that....
So dumb.
What’s crazy is the popularity of Harley-Davidson in Germany and most of Eastern Europe.
Posted on 5/20/20 at 8:29 am to East Coast Band
Sorry I’m cooler on my Triumph bonneville hitting the cafes while you’re pretending to be a badass on your Road King cruising Big Bend.
Posted on 5/20/20 at 8:29 am to TejasHorn
quote:
all-American Harley
Harley Davidson hasn't been an all American motorcycle since the 60s. The "bikers" would always get mad when you'd tell them their front ends were made by Honda and their carburetors came from China.
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