re: The expression "the customer is always right"...yay or nay?

quote:

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Apple is the world's largest company and their deceased CEO brought them there by sticking to his belief that the customer doesn't know shite and you tell them what they need and they'll buy it for enormous sums of money.

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Yep, and this is how all the great companies think. They're ahead of the customer and the customer doesn't know jackshit. This is what marketing and sales is all about.