re: Why is WWL Radio so crappy?

Not willing to take any risks.

Garland and Angela are NO broadcasting icons, even if past their expiration dates.

Scoot and Tommy Tucker are known commodities, as are Bobby, Hokey, and Deke.

They want vanilla content that won't turn off their core demo: Older, Middle of the Road, Yats. They know the medium is dying and they are trying to hang on as long as they can