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re: Why are CVS and Walgreens stores always close to each other?
Posted on 11/3/10 at 6:42 pm to robce22
Posted on 11/3/10 at 6:42 pm to robce22
1. GIS data identifies that location as the most ideal for that retail idenity.
2. Prevalent marketing theory: consumer identifies a location as being where a certain type of store is (pharmacy, hotels, grocery) and will simply pick one at random each time. Essentially it supersedes brand loyalty.
2. Prevalent marketing theory: consumer identifies a location as being where a certain type of store is (pharmacy, hotels, grocery) and will simply pick one at random each time. Essentially it supersedes brand loyalty.
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