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Wall Street Journal: Ford likely to cancel electric F-150 Lightning
Posted on 11/6/25 at 1:58 pm
Posted on 11/6/25 at 1:58 pm
quote:LINK
Ford Motor executives are in active discussions about scrapping the electric version of its F-150 pickup, according to people familiar with the matter, which would make the money-losing truck America’s first major EV casualty.
The Lightning, once described by Ford as a modern Model T for its importance to the company, fell far short of expectations as American truck buyers skipped the electric version of the top-selling truck. Ford has racked up $13 billion in EV losses since 2023.
This post was edited on 11/6/25 at 1:59 pm
2
Posted on 11/6/25 at 2:01 pm to dewster
Picking out the platform and customer segment least suited for electrification for your flagship EV was certainly a choice.
Posted on 11/6/25 at 2:02 pm to dewster
missed it by 20 minutes
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