How much longer do you think Elon Musk hangs on to X/Twitter?

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The company’s business has struggled in recent months, as advertisers remain hesitant. Since Mr. Musk took the company private, it no longer publicly reports its earnings, but Emarketer, a market research agency, estimated that last year, X lost about 52 percent of its U.S. advertising revenue, which dropped to $1.13 billion. The firm predicted X’s losses would slow to a 2.5 percent decrease this year.

X executives told employees last month that 65 percent of advertisers had reactivated their campaigns, although they appeared to be spending less than they once did. Internal documents obtained by The New York Times show that, in the second quarter of this year, X earned $114 million in revenue in the United States, a 25 percent decline from the first quarter and a 53 percent decline from the previous year. The company aims to reach $190 million in U.S. revenue during the third quarter, bolstered by advertising associated with the Olympics, football and political campaigns, the documents said — but that target would still set the company’s quarterly earnings at 25 percent less than they were last year.

Throughout all this turmoil, Ms. Yaccarino seemingly remains resolute. “My job is to clear the path for you all to succeed and for X to become the world’s platform,” she said during a leadership meeting at X’s San Francisco office in May, according to two people who attended.

Ms. Yaccarino, 60, has forged a bond with her 53-year-old boss, chatting often by text message, according to one of the people, who, like many interviewed, spoke on the condition of anonymity to discuss sensitive details. Some of Mr. Musk’s friends have counseled her on how she should interact with the willful billionaire, or even offered to act as an intermediary with him. More strikingly, some of her friends and former colleagues have begged her to quit.

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