re: This graph shows WHY Bud went woke

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If it works, great. If not, we're dead anyway.

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It didn't work.

How could marketing be so oblivious to its own customer base? There's trying something 'unconventional', then there's rubbing it in the face of your long-time customers. The idea is to broaden the brand, not narrow it. Take what made you popular and improve on it.

This was like tossing an anvil to a drowning victim instead of a ring buoy.

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I heard that analysis early on. Basically they looked at the numbers and said we're dying so let's try a hail Mary pass.

If it works, great. If not, we're dead anyway.

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Maybe...but it's the difference between dying from a slow decline to old age or putting a shotgun in your mouth.

Kind of looks like the price has been degrading for 5 years or so. It's not solely a Bud Light issue for InBev/AB.

I suspect the Dylan Mulvaney thing was something that the big guys at AB were ignorant of until it happened. I don't know why these corporations feel the need to bring is a DEI consultant and change their focus. Men buy beer by the 6-12 and case quantities......women by and large to not....and the gays that I know have money and when they buy beer or booze, they are going high end. Budweiser is working class and frat boy beer designed to be consumed in mass quantities.

By the way, I miss the old Michelob.

Really have not bought any InBev/ AB products other than Stella Artois in years for home consumption. Now, Miller High Life stays in the fridge for consumption after yardwork.....you can't beat it when you are hot, sweaty and full of dirt