re: Bigger college football brand, OU or LSU?

“Brand” is a tough metric. LSU benefits from being in the SEC which is a WAY better brand than the Big 12. We are all over CBS and ESPN. Other than OU-Texas, does the casual fan get energized by OU - Baylor? That being said, you cannot take away that OU has won their Power 5 conference 14 years out of the last 20, including 2015-2020, and has had multiple Heisman winners. At this exact minute, I think Burrow, Chase and Jefferson have our “brand” way higher, not to mention the coach at ND, the highest brand there is, just asked to be our coach.